Balancing Culture and Growth at Starbucks
Balancing Culture and Growth at Starbucks
Howard Schultz and His Effective Way of Harmonizing Culture and Growth Due to His Passion and Commitment to Starbucks
Abstract
Starbucks, which is one of the most well known companies that succeeded in spreading its brand across the globe created its own cozy environment and maximized sales due to its understanding of the organizational culture and its potential growth. The case study explores how Howard Schultz created culture of the organization based on the values of the company and sharing common purposes within the employees of self esteem, self respect, and appreciation. Culture of Starbucks supported its strategy because he maintained a way of life that was based on the goal of creating. The culture of Starbucks supports its strategy by building a strong organizational culture of maintaining employees’ long-term behavior and establishing a way of life within its organizational values. In addition, Schultz reflected the clear goal of Starbucks by creating a partnership between both the employees and the customers which ultimately increased profitability within the organization and later, maintained the purpose of Starbuck by developing a strategy that is well planned and managed . Moreover, the case demonstrates how rapid growth is not always to the benefit of the company; as it undermined Starbucks’s culture due to speed and service. Doing so, it consequently led to a technological change within the organizational culture that diminished Starbucks’ relaxed coz environment. However, for Starbucks to maintain its culture while achieving desirable levels of growth; Schultz will have to create a balance between maintaining the traditional way of making coffee and at the same time to introduce slight technological changes that would intern maintain Starbuck’s culture. Furthermore, bringing in training programs that would help the employees to communicate with one another and with the customers to provide a
Howard Schultz and His Effective Way of Harmonizing Culture and Growth Due to His Passion and Commitment to Starbucks
Abstract
Starbucks, which is one of the most well known companies that succeeded in spreading its brand across the globe created its own cozy environment and maximized sales due to its understanding of the organizational culture and its potential growth. The case study explores how Howard Schultz created culture of the organization based on the values of the company and sharing common purposes within the employees of self esteem, self respect, and appreciation. Culture of Starbucks supported its strategy because he maintained a way of life that was based on the goal of creating. The culture of Starbucks supports its strategy by building a strong organizational culture of maintaining employees’ long-term behavior and establishing a way of life within its organizational values. In addition, Schultz reflected the clear goal of Starbucks by creating a partnership between both the employees and the customers which ultimately increased profitability within the organization and later, maintained the purpose of Starbuck by developing a strategy that is well planned and managed . Moreover, the case demonstrates how rapid growth is not always to the benefit of the company; as it undermined Starbucks’s culture due to speed and service. Doing so, it consequently led to a technological change within the organizational culture that diminished Starbucks’ relaxed coz environment. However, for Starbucks to maintain its culture while achieving desirable levels of growth; Schultz will have to create a balance between maintaining the traditional way of making coffee and at the same time to introduce slight technological changes that would intern maintain Starbuck’s culture. Furthermore, bringing in training programs that would help the employees to communicate with one another and with the customers to provide a