Thuy Tran Tania Vaswani Pardis Anvari Taran Kandhari
13981068 14042506 14105445 14008599
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Table of Contents
1-Executive summary ......................................................................................................................... 3 2-Introduction ..................................................................................................................................... 4 2.1-About FMCG Industry................................................................................................................ 4 2.2-Unilever Overview ..................................................................................................................... 5 2.3-Unilever Key Competitors ......................................................................................................... 6 2.4-P&G Overview ........................................................................................................................... 7
3-Segmentation Analysis .................................................................................................................... 8 3.1-Product Contribution towards Total Sales ................................................................................ 8 3.2-Region Contribution towards Total Sales .................................................................................. 9
4-Unilever and P&G Financial Analysis .......................................................................................... 11 4.1-Growth Ratios ......................................................................................................................... 11 4.2-Profitibility Ratios .................................................................................................................... 13 4.3-Efficiency Ratios ...................................................................................................................... 15 4.4-Gearing Ratios