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second half 2011
BALI HOTEL
MARKET OVERVIEW
HIGHLIGHTS
Both domestic and international passenger arrivals in Bali continued on their growth path, marking a record high for the fifth consecutive annual increase since 2006. Following the success in hosting the ASEAN Summit in November 2011 and government efforts to improve infrastructure,
Bali is set to aim for three million foreign tourist arrivals in 2012.
On a cumulative basis, foreign arrivals continued to demonstrate a new record high totaling at
2.79 million. Regional tourists from ASEAN and the Asia-Pacific regions remained the major sponsor for Bali tourism, accounting for 71% of the total international tourists. Notably, American tourists marked a positive comeback to a double-digit growth of 24.9%.
Supported by the record high tourist arrivals, successes in hosting major international events and improving image as a safe tourist destination, the Bali hotel market finished 2011 with higher metrics performances.
The average occupancy rate for star-rated hotels in Bali maintained to record above 70% level in the second half of 2011. The total average RevPar in U.S. dollar terms increased modestly by 9.4%
(yoy) due to higher overall occupancy and average room rates.
SECOND half 2011
BALI HOTEL
Market overview
Tourism Growth Remains Intact
Despite the fear of economic stagnation in the wake of global crisis, both domestic and International passenger arrivals in Bali continued on their growth path.
International passenger arrivals in 2011 reached 3.09 million or a reasonable increase of 9.1% over the same period last year. Amid a growing middle class and strong consumer spending, the number of domestic arrivals in
2011 ultimately outpaced international arrivals rising remarkably by 20.7% in growth or close to 557,000.
Figure 1
Figure 2
Number of Foreign Arrivals through Ngurah Rai Int’l Airport
(March 2000 - December 2011)
350,000
Global