COLLEGE OF ARTS AND SCIENCES
FINANCIAL MANAGEMENT PROGRAM
S.Y. 2013-2014
STRATEGIC MANAGEMENT PAPER
ON
Baliwag Lechon Manok Inc.
Submitted to:
PROFESSOR ARLENIE SALAMAT
BFM08
Submitted by:
Santos, Loubhel S.
October 12, 2013
TABLE OF CONTENTS
Executive Summary 4
Introduction 6
Research Design and Methodology 7
1. Research Design 7
2. Scope and Limitation 8
I. External Analysis 9
1. Economic Performance and Forecast 9
2. Political Aspects 12
3. Technological Advances 14
4. Social/Cultural Aspects 16
5. Environmental Aspects 16
II. Industry and Competitor Analysis 18
1. Industry and Market Segments 18
i. Thrift Banking Industry 18 ii. Market Segments and Trends 18 iii. Pricing 25 iv. Distribution Channel 25
v. Marketing and Promotion 27
2. Porter’s Five Forces of Competitive Analysis 29
3. Competitive Profile Matrix 39
4. External Factor Evaluation Matrix 50
5. Strategic Issues based on External Factors 58
III. Company Analysis 59
1. Vision Mission of the Company 59
2. Internal Audit 62
3. McKinsey 7 S Framework 67
4. Strategic Issues based on Internal Factors 79
IV. Strategy Formulation 80
1. SWOT Matrix 80
2. SPACE Matrix 88
3. Internal-External Matrix 90
4. GRAND Strategy Matrix 92
5. Summary of Strategies 95
6. Quantitative Strategic Planning Matrix 95
V. Strategic Objectives and Recommended Strategies 101
1. Strategic Objectives 101
2. Recommended Business Strategies 103
3. Financial Projections 108
VI. Departmental Actions and Functional Strategies 119
1. Strategy Map
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