Ball Park American Symbolism

Symbols lined with American identity are used a popular technique to advertise many different products. Throughout this paper, I will identify and evaluate the effectiveness of American symbolic techniques which are used to promote three different products in three different commercials. I will then use my own experience and opinion to explain why American symbolism can be effective.
Firstly, a commercial for Ball Park hot dogs uses American symbolism to promote and hopefully increase sales of the hot dog. Despite the commercial only lasting twenty-nine seconds, it contains an abundance of American icons. The commercial starts with an American flag in the background. A country’s flag is recognised globally and is used during many patriotic situations. For example, when medals are presented during the Olympic games the athlete’s national flag is raised. The flag represents the entire country and often has meanings based on colours. In America’s case, the colour blue represents freedom, whereas red represents courage and white represents peace. (Bernhard p17). These colors also feature on the labels of Ball Park hot dogs to allow further representation of American symbolism. The
Baseball originated in North America and is documented immensely by the media across America. Recently, the 7th largest gathering in human history came about as the Chicago Cubs celebrated winning the world series. (Flosi p1). This highlights the huge impact baseball has on American culture today. In my opinion, baseball is so popular in American culture due to its accessibility and simplicity. Playing baseball recreationally requires very little equipment and can be enjoyed in any open area. These reasons make it a popular sport for children. Therefore, a connection can be made between childhood and baseball which allows adults to enjoy the sport. Moreover, its relatively slow pace allows for social events to occur while the game is