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Banana Peel Biscuit

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Banana Peel Biscuit
TASTE THE CHANGE

YOUNG INDUSTRIES
PRESENT’S-CALORIE FREE BISCUIT
By

Ratnesh Kumar Dubey Md. Afsar Shadab Vikash Kumar Sriprashanta Bhat

2010

Tables of Contents
1. Executive summary……………………………………………………………………………………….…..03 2. General company description 2.1 The team…………………………………………………………………………….………………..….04 2.2 Mission statement…………………………………………………………………..……………………04 2.3 Company goal and Objective………………………………………………………………………..…..04 3. Product profile 3.1 Description………………………………………………………………………………………………05 3.2 Key ingredients and proportion…………………………………………………………………………05 3.3 Competitive advantage……………………………………………………………………………..…..05 3.4 Pricing of biscuit…………………………………………………………………………………..…….07 4. Marketing 4.1 Market segment……………………………………………………………………………….….……..07 4.2 Promotional activities…………………………………………………………………………..……….08 4.3 Retailers flexibility……………………………………………………………………………….……..09 4.4 Distributors flexibility…………………………………………………………………………….….....10 4.5 Unique selling proposition……………………………………………………………………………...10 4.6 Distribution network……………………………………………………………………………………..10 4.7 Cost involved in advertising……………………………………………………………………………..12 4.8 Product from customer point of view………………………………………………………………...….13 4.9 Customers…………………………………………………………………………………………..……13 4.10 Competitor analysis…………………………………………………………………………………….14 4.11 SWOT analysis…………………………………………………………………………………………..14

1

5. Operation plan 5.1 Production process…………………………………………………………………………………...….15 5.1.1 5.1.2 5.1.3 5.1.4 preparation of banana peel powder……………………………………………………...……...15 Manufacturing of biscuit…………………………………………………………………...…....16 Quality control…………………………………………………………………………...…...…16 Product development………………………………………………………………………...….16

5.2 Location………………………………………………………………………………….…………..….17 5.3 legal requirement………………………………………………………………………….….….………17 5.4 personnel…………………………………………………………………………………..…………….17 5.5 capacity planning………………………………………………………………………………….…….17 5.5.1 5.5.2 5.5.3
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