PROJECT REPORT
ON
“BANCASSURANCE IN INDIA”
UNDER GUIDANCE
MR. RC YADAV
SUBMITTED BY
ANMOL AHLUWALIA
MMI 3rd YEAR
Roll No. 811
PREVIOUS EXAMINATION ROLL NO.:
11013202068
ACKNOWLEDGMENT
Nothing concrete can be achieved without an optimal combination inspiration and perspiration. No work can be accompanied without taken the guidance of experts. It is only critics from ingenious that help transform a product into a quality product. For this, I am grateful to Mr. RC YADAV for his constant encouragement and invaluable critical suggestions given during the review meetings. His timely advice and help proved his commitment and welfare of his students and the institute as a whole.
ANMOL AHLUWALIA
CONTENT
1. Introduction
2. Insurance sector during post reforms-A Snapshot
3. Insurance market in India-A quick look
4. Bancassurance- Concept and Meaning
5. Present distribution channels for Insurance products in India
-Career agents
-Special advisors
-Salaried agents
-Bank employees/ Platform banking
-Corporate agencies and Brokerage firms
-Direct response
-Internet
-E-Brokerage 6. Relevance of Bancassurance in the Indian financial sector. 7. Reasons for Banks to enter into Bancassurance. 8. Why is Bancassurance more suited to Life Insurance products? 9. Bancassurance models I. Structural Classification -Referral model -Corporate agency -Insurance as fully integrated financial services/ Joint ventures II. Product-Based classification -Stand-alone insurance products -Blend of insurance with bank products 10. Banks and Brokers 11. Utilities of Bancassurance I. For banks -As a source of fee income -Product diversification -Building close relations