Whatever the reason, the purpose of a cultural intervention in a large system is to make lasting change in the character and performance of an organization, a standalone business unit, or a large department. The large-scale organizational interventions significantly affect integral aspects of the organization’s functioning, structure, and processes. Thus, these interventions are visible, wide-ranging, and require significant commitment and attention of organizational leaders and members.
Once culture is established and accepted, it becomes a strong leadership tool to communicate the “new” organization’s beliefs and values to its members, and especially new comers. When leaders promote the culture, they become successful in maintaining organizational growth, the good services demanded by customers, the ability to address problems before they become disasters and consequently are competitive against rivals. Ultimately, if executed properly, corporate culture can be the