Banglalink Marketing Strategy
Telecom Industry
Telecommunication:
Telecommunication links via satellites are bringing about revolutionary changes in the fields of communication. The barriers of spaces and time have totally collapsed. Not very long ago it took days to communicate to someone through a letter but new STD and ISD facilities have made communication an instantaneous process. The world appears to have contracted or been squeezed into anyone in any part in the world.
What Telecommunication Marketing Is:
We all know the definition of Marketing is, “It’s a process by which individuals and groups obtain what they need and want by creating and exchanging products and value with others”. So we can say that telecommunication is process which telecom company or operator’s presents their products and services. Telecommunication has a great role in modern economy and society. Without it we can’t thing about the prosperity of the society. Now-a-days in most of countries telecom industry contributes a huge share of national income. Telecommunication makes the whole world as a global village. So people can communicate with each other from anywhere of the world.
Mobile Phone scenario in Bangladesh:
Bangladesh has the lowest telephone penetration rates in the world and even in South Asia. According to a report by the International Telecommunication union (ITU), only 1.56 among 100 people of Bangladesh own telecom facilities. The telecommunication industry in Bangladesh is composed of six players. Bangladesh Telecom Limited was the first entrant in the market back in 1989 when it was awarded a license to operate cellular. Since then it has been renamed to Pacific Bangladesh Telecom Ltd. and given the Brand name Citycell Digital to its cellular service. Grameen Phone, Robi, Banglalink, Teletalk and Airtel have entered the industry with various changes in between.
In the past 4 years the market has more than doubled, growing from 1.5 million subscriber in early 2004 to 38.93 million at the end of
Telecommunication:
Telecommunication links via satellites are bringing about revolutionary changes in the fields of communication. The barriers of spaces and time have totally collapsed. Not very long ago it took days to communicate to someone through a letter but new STD and ISD facilities have made communication an instantaneous process. The world appears to have contracted or been squeezed into anyone in any part in the world.
What Telecommunication Marketing Is:
We all know the definition of Marketing is, “It’s a process by which individuals and groups obtain what they need and want by creating and exchanging products and value with others”. So we can say that telecommunication is process which telecom company or operator’s presents their products and services. Telecommunication has a great role in modern economy and society. Without it we can’t thing about the prosperity of the society. Now-a-days in most of countries telecom industry contributes a huge share of national income. Telecommunication makes the whole world as a global village. So people can communicate with each other from anywhere of the world.
Mobile Phone scenario in Bangladesh:
Bangladesh has the lowest telephone penetration rates in the world and even in South Asia. According to a report by the International Telecommunication union (ITU), only 1.56 among 100 people of Bangladesh own telecom facilities. The telecommunication industry in Bangladesh is composed of six players. Bangladesh Telecom Limited was the first entrant in the market back in 1989 when it was awarded a license to operate cellular. Since then it has been renamed to Pacific Bangladesh Telecom Ltd. and given the Brand name Citycell Digital to its cellular service. Grameen Phone, Robi, Banglalink, Teletalk and Airtel have entered the industry with various changes in between.
In the past 4 years the market has more than doubled, growing from 1.5 million subscriber in early 2004 to 38.93 million at the end of