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Bank of America Analysis Paper

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Bank of America Analysis Paper
Bank of America Corporation Analysis

Thomas L. Lowther III
MGT /521
May 16, 2011
Chuck Andre
Bank of America Corporation Analysis

Banking is an important industry that not only serves people on a personal level, but the United States in a global economy as well. First I will conduct a SWOT analysis for the company I chose which is Bank of America Corporation. Second, I will also identify the company’s internal and external stakeholders. Next, I will describe their wants and needs. And, finally, I will explain how the company is fulfilling those needs.
Strengths
The Bank of America Corp dominates the market in the United States and also uses different strategies to gain a competitive advantage over it competitors globally. According to Bank of America homepage they are available in about 32 states in the United States, the District of Columbia and more than 30 foreign countries as well. They were also ranked number one small business administration lender in the US in 2007. Bank of America has relationships with just about all the Fortune 500 companies and over three quarters of the U.S. Fortune Global 500 companies as well. Another strength for Bank of America corporation is a strong financial sheets has made it possible for them grow bigger if they so desire. Bank of America Corporation has a wide range of diverse banking products and services for their customers.
Weakness
The first weakness for Bank of America Corporation is the complex process and banking operations that they employ. Another weakness is in some sectors and areas of the world Bank of America Corporation is not so large that its peers are actually competitive with them. According to their website Bank of America corporation total gain welfare edge has drastically declined since 2003.

Opportunities Bank of America can more easily expand and enter into foreign banking markets today the in the past. There are always constantly more


Citations: of original works within the body of the paper follow APA | | |guidelines. | | |The paper is laid out with effective use of headings, font styles, and white | | |space. | | |Rules of grammar, usage, and punctuation are followed. | | |Spelling is correct. | | |Total 100/16.6 = 6 (maximum points for this assignment) |Points Earned 75.25/16.6 = 4.53 | |Overall Comments: | | | | |
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