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Bank Simpanan National Case Study

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Bank Simpanan National Case Study
CHAPTER 1
INTRODUCTION

1.1 Background of Study
As we all know, in order to get the papers, man-made will be needed to cut off the tree like the forest which is the source to produce papers and it will give a bad impact for all creatures for instance human, animal as well as their habitat which might result in extinction since it will affecting environment such as global warming. As according to (Nasa, 2016) warming modifies rainfall patterns, amplifies coastal erosion, lengthens the growing season in some regions, melts ice caps and glaciers, and alters the ranges of some infectious diseases. With the emerged of technological advancement, as a human; we can save our environment by implementing a paperless office.

According to (Dinora, 2015)
…show more content…
These banks soon became part of the country’s Post Office Savings Bank network which grew to serve over 2.5 million depositors by 1974, with accumulated assets worth over RM537 million. Bank Simpanan National (BSN) was officially established on 1st December 1974, the Bank Simpanan Nasional Act, 1974, enabled the transfer of the management power from the Postal Services Department to the bank’s Board of Directors. With that, BSN was officially launched on 5th December by YAB Tun Haji Abdul Razak Bin Hussein, the Second Prime Minister of Malaysia. BSN’s main objective has always been to encourage the development of savings and investment among Malaysians from all walks of life. Today, BSN continue on their quest by offering even more products and services that cater to the progressive needs of modern life. BSN hope they can provide every Malaysian an equal opportunity to enjoy a better …show more content…
RO2: To create awareness amongst the staff in division of marketing communication on the benefits of reducing the usage of papers.

1.5 Research question

RQ1: What is the practice amongst the staff in d division of marketing communication in adopting a paperless organization?

RQ2: How to create awareness amongst the staff in division of marketing communication on the benefits of reducing the usage of papers? CHAPTER 2
LITERATURE REVIEW
2.1 Introduction

CHAPTER 3
RESEARCH METHODOLOGY

3.1 Introduction
In this chapter, it will be the way to describe the method that researcher use in this study. In this chapter, it covers the research methodology and procedure undertaken in this study. The methodology may include sources of information, data collection method and list of interviewees.

3.2 Sources of

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