Banyan Tree Report 1

Table of Contents
Executive Summary...................................................................................................................1
1. Introduction ....................................................................................................................2
2. Current Situation ............................................................................................................2
2.1.Past Performance Assessment .................................................................................2
3. Problem and Issues ……………………………………………………..…………......
4. External Environment Analysis .......................................................................................3
4.1 PEST Analysis .........................................................................................................3
4.2 Industry Analysis .....................................................................................................5
4.3. Five Porters ………………………………………………………………………6
4.3 Competitor Analysis ................................................................................................7
5. Strategic Group Analysis .........................................................................................8
4.6 Implication ..............................................................................................................8
5. Internal Environment Analysis ........................................................................................9
5.1 SWOT Analysis ........................................................................................................9
3. Value Chain Analysis ..…………………………………………………………..10
5.3 Activities of The Company ………………………………………………………12
6. Objectives ……………………………………………………………………………13
7. Strategy 1 SAVED .........................................................................................................13
8. Strategy 2 SAVED

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