Barbie-- An Advertisement Analysis
Laura Proctor
Advertisement Analysis Advertising isn’t always just selling a product, but sometimes selling values. Advertisers, now more than ever, use more implicit means to make you feel a certain loyalty or comfort towards their companies. Advertisements are virtually everywhere, from computers to television and even in schools, it’s hard to escape their hold. Children are even more vulnerable to these advertisements because they don’t understand the persuasive ideas brought about in ads. An example of this is a Barbie advertisement in a weekly Toys R Us ad. The advertisers’ main goal is to make money off of our youth and to take advantage of their innocence while seeming to be a friend. Now advertisements are made to be irresistible to children. Product placement is everything. Advertisers make it so children almost have to see these images every day. The Barbie advertisment I discovered was placed on the front of a Toys R Us advertisement, the reasoning behind this being that they know kids look at Toys R Us ads. The colors incorporated in the advertissment are bright pinks and blues and the shadowing makes evveerything pop. Kids are looking for vivid colors, newness, and whats the most exciting products and that's what advertisers target. Advertisers study children like scientiestss now. Products have now also gone from I want them, to I need them. Youth are being used as profit because now wwhen theey want something parents feel like its their job to do so. Advertisers also target parents and make it seem asif they dont get a certain product for theeir kid they are failing as aa parent. Kids look for values also in advertisments. If aan ad says youre not cool unlesss you have this new product they are going to beelieve it. Advertiserss make bonds and trusts with kids making it seem asif they care aaabout the childs well being and are a friend. In the Barbie ad theeyres a quote aat thee botoom saying "If you caan dream it, you
Advertisement Analysis Advertising isn’t always just selling a product, but sometimes selling values. Advertisers, now more than ever, use more implicit means to make you feel a certain loyalty or comfort towards their companies. Advertisements are virtually everywhere, from computers to television and even in schools, it’s hard to escape their hold. Children are even more vulnerable to these advertisements because they don’t understand the persuasive ideas brought about in ads. An example of this is a Barbie advertisement in a weekly Toys R Us ad. The advertisers’ main goal is to make money off of our youth and to take advantage of their innocence while seeming to be a friend. Now advertisements are made to be irresistible to children. Product placement is everything. Advertisers make it so children almost have to see these images every day. The Barbie advertisment I discovered was placed on the front of a Toys R Us advertisement, the reasoning behind this being that they know kids look at Toys R Us ads. The colors incorporated in the advertissment are bright pinks and blues and the shadowing makes evveerything pop. Kids are looking for vivid colors, newness, and whats the most exciting products and that's what advertisers target. Advertisers study children like scientiestss now. Products have now also gone from I want them, to I need them. Youth are being used as profit because now wwhen theey want something parents feel like its their job to do so. Advertisers also target parents and make it seem asif they dont get a certain product for theeir kid they are failing as aa parent. Kids look for values also in advertisments. If aan ad says youre not cool unlesss you have this new product they are going to beelieve it. Advertiserss make bonds and trusts with kids making it seem asif they care aaabout the childs well being and are a friend. In the Barbie ad theeyres a quote aat thee botoom saying "If you caan dream it, you