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Barcelona Treball Summary sector Trends banking and financial nov2012 en tcm9 15932

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Barcelona Treball Summary sector Trends banking and financial nov2012 en tcm9 15932
Barcelona Treball

Summary of sector trends: Banking and finances
November 2012

Ethical banking and CSR in financial institutions
Ethical banking is a banking business model that responds to emerging new

Banking is a sector traditionally assessed on financial indicators. But in the current crisis context, ethical banking and CSR applied to financial institutions arise as a new business model that seeks to value the commitment of financial institutions to the social, environmental and economic sustainability. Ethical banking and CSR have become a means of creating value, investors’ confidence and business excellence.

approaches to sustainable economy, based on the application of the principles of Corporate
Social Responsibility (CSR) in the field of banking and finance. CSR requires integrating into the business strategy values such as equal opportunity, environmental sustainability, or support for cultural diversity.
The names used to characterize ethical banking are varied: civic banking, sustainable banking, clean banking, alternative banking, solidarity banking, etc.
But all refer to the same idea: ethical banking integrates CSR as a fundamental part of its "core business", which implies that integrates the following values:





Transparency in reporting on their investments. Investment ethically principled on the responsible use of resources, the right price, diversity and equal opportunities. Financing of real economy (or productive economy) initiatives and projects, related to sustainable development, social commitment and respect for the environment.

One of the fundamentals of ethical banking, which also explains its success, is transparency in the management of business information. Banks opting for an ethical business model undertake to publish the full list of projects funded by customer deposits. For this reason, ethical banking reports, not only on economic performance, but also on the social and environmental benefits generated as a

result of

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