Preview

Barilla Spa - 5

Better Essays
Open Document
Open Document
1236 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Barilla Spa - 5
Barilla SpA (A)
Christel Bou Farhat
Notre Dame University

1- Diagnose the underlying causes of the difficulties that the JITD program was created to solve. What are the benefits and drawbacks of this program? In your answers, consider the Barilla and distributors points of view (400-500 words).

* Barilla’s Supply Chain suffered from the bullwhip effect that was mostly caused by the demand fluctuations and damaging the company’s manufacturing and distribution system. This fluctuating demand occurred due to: * Product variability: Different types of products (Fresh and Dry) with different shelf lives and the large number of stock keeping unit (800 SKUs), causing the channels of distributions to be more complex. * Promotions and volume discounts: As stated in the case: “Barilla’s sales strategy relied on the use of promotions to push its products into the grocery distribution network” (Hammond, 1994) They divided each year into 10 to 12 canvass, in which they offered different discounts, ranging from 1.4% on semolina pasta for example and up to 10% on other products such as breadsticks. * Long Lead Times: Barilla shipped their products to their distributors between 8 and 14 days after ordering, making the average lead time of 10 days. This is a long period and can amplify the bullwhip effect. * Distributors inaccurate forecasting: According to the case: “Most distributors used simple periodic review inventory systems” (Hammond, 1994) and “only few had forecasting systems or sophisticated analytical tools for determining order quantities” (Hammond, 1994). * Benefit and drawbacks of the JITD program: * A JITD approach will save the entire supply chain money as it will: reduce the distribution and manufacturing costs, reduce the level of inventory, increase the service level, and improve the operations for Barilla and its customers; and all that by not responding to the fluctuating demand caused by distributors. * With the



References: Hammond, J.H. (1994). Barilla SpA (A); Harvard Business School. [Case].

You May Also Find These Documents Helpful

  • Powerful Essays

    My decision is to implement Just in time distribution (JITD) to Barilla Distributors to reduce distribution costs, inventory levels and manufacturing costs. This would enable Barilla to improve relationships with their distributors and provide them with more objective data so that they can improve their own planning procedures. Barilla Operations will have more control on what is being shipped out so that shipments can be planned to optimize full loads. Manufacturing costs can be reduced if schedules are planned in order to enhance operations output….i.e. Reduce down times and ensure long runs of like products to reduce energy costs. They would also be able to achieve financial gains by reducing the large amounts of inventories currently being carried and optimizing manufacturing schedules.…

    • 1739 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    EYMP 1 1.1

    • 1811 Words
    • 8 Pages

    The Statutory Framework for the early years foundation stage is the early years framework used in the UK and is mandatory for all early years childcare providers.…

    • 1811 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    Barilla Case Study

    • 1175 Words
    • 5 Pages

    Barilla divided its products into “dry” and “fresh” product categories and maintained a different distribution system for the two categories. The dry products category includes dry pasta and longer shelf-life bakery products, whereas, the fresh products category includes fresh pasta products (with 21-day shelf life) and fresh bread (with one-day shelf life). Barilla had two central distribution centers (CDC) to which the products shipped from the plants. The fresh products were then purchased from these CDC’s by independent agents who then channeled the products through 70 regional warehouses located throughout Italy.…

    • 1175 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Scratch Beginnings

    • 587 Words
    • 3 Pages

    The “American Dream” is only as real as one’s imagination. The Scratch Beginnings by Adam Shepard gives the reader an opportunity to walk in the shoes of a man working to turn “rags-to-fancier-rags” (p. xvi, Shepard). Within the book lies not only the journey of Adam Shepard, an ordinary man attempting to advance from being homeless to living financially stable, but also the stories of others, whom Shepard met along the way, taking different routes to reach similar goals. Taking place in 2006, it is easy to connect each event, three years later, with today’s economy.…

    • 587 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    In the first round of the root beer supply chain game there was a lot of confusion, mystery, and chaos; and the data showed that (Please see separate excel spreadsheet of data with mean, standard deviation, and variation calculated). Analysis of the data shows a classic bullwhip effect; the customer places an order and order fluctuations build up through the supply chain. You can also see that these effects are magnified as you get farther from the customer up the supply chain. This holds true for mean, standard deviation, and variation. Without proper communication between the supply chain, it felt like every group was working blind and three steps behind. This was due to the long lead time between the customer, retailer, wholesaler, distributor, and factory. It is interesting to note that all groups went from having inventory, to being significantly backlogged and ending with a huge inventory again. The factory did not have to make another bottle after week 23 due to such high inventory.…

    • 950 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Barilla Spa(a) Case Study

    • 1270 Words
    • 6 Pages

    With the Just-in-Time Distribution (JITD) that was brought in from the logistics manager, neither internally nor externally is supporting the new system. With the lack of understanding of the new system and the positive results it will bring, it will be hard to convince buy-ins from different angles. The initiative should be tested first from Barilla’s own facilities and prove out the methods and be able to visualize the improvements to the rest of its supply chain.…

    • 1270 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Barilla Spa Case Study.

    • 1033 Words
    • 5 Pages

    One of the underlying causes of the difficulties that the JITD program was created to solve was the effects of inconsistent demand that came from Barilla’s distributors. The extreme demand variation strained Barillas manufacturing and logistics, and made very hard for Barilla to meet that demand. For example, as noted on the case “the specific sequence of pasta production necessitated by the tight heat and humidity specifications in the tunnel kiln made it difficult to quickly produce a particular pasta that had been sold out due to unexpectedly high demand” (Barilla SpA).…

    • 1033 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Forecasting Best Practices

    • 2091 Words
    • 9 Pages

    Murphy, Jean V. "More Accurate Forecasts Give Sales, Operations Planning New Life at Sara Lee Unit." Global Logistics and Supply Chain Strategies, March 2003.…

    • 2091 Words
    • 9 Pages
    Better Essays
  • Good Essays

    Barilla Spa - 7

    • 978 Words
    • 4 Pages

    Promotions: Barilla's sales strategy relies on the use of trade promotions. They divided the year into 10 to 12 canvass periods, during which various products were offered at a discount. Incentives for sales reps were based on targets for each canvass period. Barilla offered volume discounts to its distributors for orders placed in full truck loads, and sales reps offered discounts for multi-truck load orders.…

    • 978 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    LL Bean Case Study

    • 682 Words
    • 2 Pages

    L.L. Bean uses different type of calculation to determine the number of units of a particular item it should stock (new item or never out item). First we detect a frozen demand forecast for the item in the upcoming season. This figure is a result of an agreement between product people, merchandising, design and inventory specialists. Then, we analyze the historical forecast errors (named A/F ratios) and the frequency distribution of these errors for each individual item by using the historical demand and forecast data. Once the historical forecast errors is determined, we define future forecast errors by using frequency distribution of past forecast errors as probability distribution. Finally we find the service level based on a profit margin calculation: determine by balancing contribution margin if demanded against its liquidation cost if not demanded.…

    • 682 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    LL Bean placed the most domestic orders to vendors some time before the delivery of the items. This time depend on the production lead time of the vendors which was eight to twelve weeks. These times were important for LL Bean because after observing some early-season demand, they could place a second order to vendors in order to meet late-season demand.…

    • 422 Words
    • 2 Pages
    Good Essays
  • Best Essays

    A Virtual Business Design

    • 3218 Words
    • 13 Pages

    This report aims to use industry statistics, theory, and literature of management to outline key aspects of the boutique hotel chain, Zahra. It will specifically look at Zahra‟s mission statement and goals based on an analysis of the country, industry, and firm environment; as well a reflection on corporate citizenship, and company ethics. Additionally, this report will look at how senior managers of Zahra will work together to resolve the problems that arise when running the business. Finally this report will briefly conclude, reflecting on how successful the decision making process was and what the firm recommends for the future. Readers of this report should assume its part of a five year plan, where each team member has a vital role in the organisation (Appendix A).…

    • 3218 Words
    • 13 Pages
    Best Essays
  • Better Essays

    1a. Diagnose the underlying causes of the difficulties that the JITD program was created to solve. What are the benefits of this program?…

    • 955 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    Caterpillar

    • 489 Words
    • 2 Pages

    But what makes JIT such a high risk supply method is that it can cause devastating losses if production halts. The trade-off is that JIT is such a lean method of supply that it not only reduces cost to the company by eliminating inventory to store and maintain, but it also saves by minimizing waste caused by overproduction. JIT create a more simple practice of quality control. JIT forces a company to focus on production and as a result creates a more efficient and better quality throughput in a production line. It allows a more fluid approach to production which minimizes the costs of redesign (whether it be a product or a process).…

    • 489 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Barilla

    • 769 Words
    • 4 Pages

    What historical factors affect Ford’s ability to move to a built to order (BTO) model?…

    • 769 Words
    • 4 Pages
    Good Essays