Barista vs Caffe Coffe Day
By Skyline College* MILAN - The following article is a summary extract from the dissertation projects of the MBA and BBA students of Skyline College. Skyline, situated in Delhi and Gurgaon (NCR) is a premier institute providing management education specialising in MBA and BBA degrees and specialist courses for travel and tourism as well as mass communication.
For further information on the article content or on the institute please clickhttp://www.skylinecollege.com/ to visit the official college website.
This dissertation was completed by Saroj Shahbaz Naiyar (2007 – 2009) on the topic Barista Vs Café Coffee Day a Comparative Study.
Summary The objective of the thesis is “To compare and study Barista & Café Coffee Day, identify areas of excellence and areas needing improvement; and provide suggestions for such improvement”. The aim of this Thesis is to successfully compare two prominent service sector companies on a common platform, analyze their working and performance, and highlight what they are doing well, while providing suggestions and recommendations for improvement.
Barista and Café Coffee Day were chosen because of their identical pattern of functioning and growth. They are the only two major players in the national coffee café industry, and their customers consider both as interchangeable brands. This is why it is important to study how these brands differentiate themselves from each other, and attempt to improve brand loyalty amongst their customers.
For the purpose of this study, I prepared a questionnaire, to find out the relevant primary data pertaining to the functioning and working of both Barista and Café Coffee Day.
The data was collected based on information provided by:
1. The management of the organization.
2. Customers visiting Barista and Café Coffee Day outlets.
Besides the primary data collected with the help of the questionnaire, I have also collected the relevant secondary data from various sources like
For further information on the article content or on the institute please clickhttp://www.skylinecollege.com/ to visit the official college website.
This dissertation was completed by Saroj Shahbaz Naiyar (2007 – 2009) on the topic Barista Vs Café Coffee Day a Comparative Study.
Summary The objective of the thesis is “To compare and study Barista & Café Coffee Day, identify areas of excellence and areas needing improvement; and provide suggestions for such improvement”. The aim of this Thesis is to successfully compare two prominent service sector companies on a common platform, analyze their working and performance, and highlight what they are doing well, while providing suggestions and recommendations for improvement.
Barista and Café Coffee Day were chosen because of their identical pattern of functioning and growth. They are the only two major players in the national coffee café industry, and their customers consider both as interchangeable brands. This is why it is important to study how these brands differentiate themselves from each other, and attempt to improve brand loyalty amongst their customers.
For the purpose of this study, I prepared a questionnaire, to find out the relevant primary data pertaining to the functioning and working of both Barista and Café Coffee Day.
The data was collected based on information provided by:
1. The management of the organization.
2. Customers visiting Barista and Café Coffee Day outlets.
Besides the primary data collected with the help of the questionnaire, I have also collected the relevant secondary data from various sources like