Barnardo's Target Audience
Analysis of a Barnardo’s advertisement ‘life story’s target audiences This advertisement was created in an unusual way of telling the narrative the other way round, it tells us a story about the boy who is in a difficult situation from how he is nowadays to how he was. Most of the time, they use medium shot to let audience feel that the boy is directly talking to you including more specific emotions and reactions. From the beginning, the boy sat in an typical interview setting, and then, it’s diegetic sound all the time, until the third actor appealed, non-diegetic music started from then to make audience feel his sadness and isolation.
Barnardo’s advertisement has a primary and a secondary target audience. The primary target audiences …show more content…
This advertising campaign enabled them to successfully raise awareness of Barnardo’s and they also strengthen the case for public support. So that people could be able to know and feel about Barnardo’s charity work, some might volunteer to help those vulnerable children get out of the difficulties and face the world using another optimistic attitude. In addition, this kind of audience might also be reformers; they are the people who socially aware and actively consume eco-friendly products. They are considered as caring and responsible people as …show more content…
They are all emotional and have a kind heart, usually; they are easy to be moved and maybe feel guilty if they have done nothing to stop things like that happen. Barnardo’s has ensured the audience feel like getting involved by putting the victim into a vulnerable and helpless position. As for the theory ‘Uses and Gratifications Model’ given by Blumler and Katz’s in 1947, the audience are targeted using surveillance which ensure they know what is going on in the world increase their ability to discuss social issues with their friends which is important to them. This advertising campaign also uses personal identity to compare their lives and circumstances with those featured in the text and identify personally with the situation described in ‘life story’. Moreover, it is escapist and uses diversion to divert the audience away from the mundanity and pressures of everyday life to the media text of
Barnardo’s advertisement has a primary and a secondary target audience. The primary target audiences …show more content…
This advertising campaign enabled them to successfully raise awareness of Barnardo’s and they also strengthen the case for public support. So that people could be able to know and feel about Barnardo’s charity work, some might volunteer to help those vulnerable children get out of the difficulties and face the world using another optimistic attitude. In addition, this kind of audience might also be reformers; they are the people who socially aware and actively consume eco-friendly products. They are considered as caring and responsible people as …show more content…
They are all emotional and have a kind heart, usually; they are easy to be moved and maybe feel guilty if they have done nothing to stop things like that happen. Barnardo’s has ensured the audience feel like getting involved by putting the victim into a vulnerable and helpless position. As for the theory ‘Uses and Gratifications Model’ given by Blumler and Katz’s in 1947, the audience are targeted using surveillance which ensure they know what is going on in the world increase their ability to discuss social issues with their friends which is important to them. This advertising campaign also uses personal identity to compare their lives and circumstances with those featured in the text and identify personally with the situation described in ‘life story’. Moreover, it is escapist and uses diversion to divert the audience away from the mundanity and pressures of everyday life to the media text of