Basecamp Maasai Explorer Case Study

BEADING FOR A BETTER FUTURE
For many people, the elaborate beadwork made by Maasai women may seem nothing more than a colorful decoration that enlivens ceremonies and dancing. But for the Maasai Mamas working with Basecamp Maasai Brand (BMB), these beads represent their deep devotion to creating a better future for themselves, their children, families and their communities.

BASECAMP MAASAI BRAND
Since Basecamp Explorer was founded in 1999 our approach to tourism has been encapsulated in the concept of- ‘Changing lives through tourism. This is the sole reason as to why we support several sustainable development projects including Basecamp Maasai Brand a community enterprise that supports Maasai women.
Basecamp Maasai Brand started in 2003 with
The women make a wide range products from beaded bracelets, belts, pencils cases, necklaces, laptop bags, wallets among others. Besides offering access to equipment and materials, the Basecamp Masai Brand workshop has become an important social hub for the women.
Basecamp Explorer views beading as an important means for the women to substantiate their incomes and to achieve a measure of economic independence. This platform sought to provide local employment while helping preserve local nature and culture as well as give women an opportunity to make and sell traditional beaded crafts in a global
Basecamp Explorer is in charge of sourcing of materials and managing the entire project. We are delighted that the good efforts by the Masai women is being recognized not only locally but also globally. We most certainly encourage our partners and customers to help us increase their support by purchasing Maasai Beading products so that the women can continue to have a potentially self-sustainable model to empower and create financial freedom among themselves.
Basecamp Masai Brand products are enlisted under fair trade, which ensures that the mamas receive 75% of the sales price of the product. The remaining 25% is used to cover management costs and to buy materials when necessary. The women also have an active role in the process of pricing, which takes into consideration the cultural significance of the product being sold.
You can make your purchase of these beautiful beaded products specially done by our women by placing orders to [e-mail]. Choose your preferred design, color, and size to get a special and unique item. You can also make your purchase directly when visiting our BMB workshop and gift shops at Basecamp Masai Mara and Eagle View in Masai