Basic E Marketing Plan
Pamantasan ng Lungsod ng Valenzuela
Poblacion II, Malinta, Valenzuela City
Bubble Buzz
E-Marketing Plan
Paul John Cañit
BSBA MM 3-1
Professor Ryan Dela Peña
E – Commerce
Table of Contents Bubble Buzz E-Marketing Plan
I. Executive Summary
II. Situational Analysis
A. Industry Analysis
B. Competitor Analysis
C. Standard E-Marketing Mix
• Product
• Price
• Promotion
• Distribution
• The Enlightened 4P’s
D. Current Target Markets Demographics
• Geographic and Company Structure
• Demographic and Psychographic
E. Product Positioning
F. Macroeconomic Considerations
• Socio-cultural
• Technological
• Economic, Environmental/Natural
• Political and Legal
G. Microeconomic Considerations
III. SWOT Analysis
IV. Web Site Audit
A. Current Website
• Website Usage and Navigation
• Homepage Layout
• Website Browsers
• Product Information
• Search Engine Optimization
• Costing Issues and Outdated Content
B. Propose Website
V. Marketing Goals, Objectives and Strategies
A. Goals
B. Objectives
C. Segmentation Method
• Positioning
• Differentiation
D. Strategies and Recommendations
VI. Budget Implementation and Evaluation
A. Budget
• Pay-per-Click Advertising
• Text link Advertising
• Improving E-mail Marketing
• Website Design
• Trade Magazines
• Contingency Plan
• Total Monthly Budget Allocation
B. Implementation
C. Evaluation
VII. Contingency Plan
VIII. Conclusion
This is intentionally left blank.
I. Executive Summary
The following marketing plan forms the basis for the introduction of an innovative new product by the Coca-Cola Company. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. “Bubble Buzz” will be marketed as a unique functional drink while striving to reinforce the company’s status as the leader in innovation and successful product launches. The marketing
Poblacion II, Malinta, Valenzuela City
Bubble Buzz
E-Marketing Plan
Paul John Cañit
BSBA MM 3-1
Professor Ryan Dela Peña
E – Commerce
Table of Contents Bubble Buzz E-Marketing Plan
I. Executive Summary
II. Situational Analysis
A. Industry Analysis
B. Competitor Analysis
C. Standard E-Marketing Mix
• Product
• Price
• Promotion
• Distribution
• The Enlightened 4P’s
D. Current Target Markets Demographics
• Geographic and Company Structure
• Demographic and Psychographic
E. Product Positioning
F. Macroeconomic Considerations
• Socio-cultural
• Technological
• Economic, Environmental/Natural
• Political and Legal
G. Microeconomic Considerations
III. SWOT Analysis
IV. Web Site Audit
A. Current Website
• Website Usage and Navigation
• Homepage Layout
• Website Browsers
• Product Information
• Search Engine Optimization
• Costing Issues and Outdated Content
B. Propose Website
V. Marketing Goals, Objectives and Strategies
A. Goals
B. Objectives
C. Segmentation Method
• Positioning
• Differentiation
D. Strategies and Recommendations
VI. Budget Implementation and Evaluation
A. Budget
• Pay-per-Click Advertising
• Text link Advertising
• Improving E-mail Marketing
• Website Design
• Trade Magazines
• Contingency Plan
• Total Monthly Budget Allocation
B. Implementation
C. Evaluation
VII. Contingency Plan
VIII. Conclusion
This is intentionally left blank.
I. Executive Summary
The following marketing plan forms the basis for the introduction of an innovative new product by the Coca-Cola Company. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. “Bubble Buzz” will be marketed as a unique functional drink while striving to reinforce the company’s status as the leader in innovation and successful product launches. The marketing