Preview

Baskin Robbins

Powerful Essays
Open Document
Open Document
2663 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Baskin Robbins
FACULTY OF COMMUNICATION AND MEDIA STUDIES
PUBLICITY & EVENT MANAGEMENT
PRO 543
INDIVIDUAL ASSIGNMENT 1

PREPARED BY:
NAJIHAH BINTI AMIRUDIN
2011132763
MC22S4B

PREPARED FOR:
MR. ABUZAR BIN ABDUL HALIM

SUBMISSION DATE:
6TH JUNE 2013

Baskin Robbins
Introduction
Baskin-Robbins is an American global ice cream parlor based in Canton, Massachusetts. It was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California.
The company is known for its "31 flavors" slogan, more than the 28 flavors then famously offered at Howard Johnson 's restaurants, with the idea that a customer could have a different flavor every day of any month. The slogan came from the Carson-Roberts advertising agency (which later merged into Ogilvy & Mather) in 1953. Baskin and Robbins believed that people should be able to sample flavors until they found one they wanted to buy, hence the iconic small pink spoon. The company has introduced more than 1,000 flavors since 1945.
History
Baskin-Robbins was founded in 1945 by brothers-in-law Burt Baskin and Irv Robbins from the merging of their respective ice cream parlors, in Glendale, California. It claims to be the world 's largest chain of ice cream specialty stores, with more than 6,000 locations, 2,400 of which are located in the United States. Baskin-Robbins sells ice cream in 49 countries. The company has been headquartered in Canton, Massachusetts since 2004 after moving from Randolph, Massachusetts. (Golden Scoops Sdn. Bhd)
The Baskin-Robbins ice cream parlors started as separate ventures of Burt Baskin and Irv Robbins, who owned Burton 's Ice Cream Shop (opened in 1945) and Snowbird Ice Cream (opened in 1946), respectively. Snowbird Ice Cream offered 21 flavors, a novel concept at that time. When the separate companies merged in 1953, the number of flavors was expanded to 31 flavors.

So in Malaysia, Baskin Robbins (BR) promote their products and showing their credibility in handling outlets business and franchises by


Bibliography: SWOT Analysis. (2013, June 4). Retrieved June 5, 2013, from Wikipedia, the free encyclopedia: http://en.wikipedia.org/wiki/SWOT_analysis BR IP Holder LLC E, S. (2009). Baskin Robbins-A Brand Analysis. Bharathidasan Institute of Management.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Bob Ivans Swot Analysis
    • 556 Words
    • 3 Pages

    Bob Ivans Swot Analysis

    Bob Evans Farms, inc., a food company with $1.75 billion assets, is known to us with operating Bob Evans restaurant, a full-service restaurant company, which also owns Mimi’s Café and produces convenience food items sold at grocery stores. This business started in 1948 when Bob Evans, the founder of the company, began to make and serve sausage in Ohio. In 1962, the first Bob Evans restaurant opened, and in July 2004, the company began to do business as Mimi’s Café. Now, almost 600 restaurants have been established in 18 states in America as usually offer homestyle food.…

    • 556 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Cango: Strategic Management and Swot Analysis
    • 1517 Words
    • 7 Pages

    Cango: Strategic Management and Swot Analysis

    References: Jaja Suteja (September 8, 2003) SWOT Analysis. Retrieved on January 14, 2009 from http://www.isixsigma.com/dictionary/SWOT_Analysis-419.htm…

    • 1517 Words
    • 7 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Yumango Tapioca Delight
    • 533 Words
    • 3 Pages

    Yumango Tapioca Delight

    SWOT Analysis…

    • 533 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Ben And Jerry's Timeline
    • 917 Words
    • 4 Pages

    Ben And Jerry's Timeline

    In 1981, Time Magazine hails Ben & Jerry's the "best ice cream in the world", and the first franchise opens in Shelburne, Vermont.…

    • 917 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    PAPA
    • 436 Words
    • 2 Pages

    PAPA

    Ben (Ben Cohen) & Jerry's (Jerry Greenfield) is an American ice cream company, a division of the Anglo-Dutch Unilever conglomerate, that manufactures ice cream, frozen yogurt, sorbet, and ice cream novelty products. These are manufactured by Ben & Jerry's Homemade Holdings, It is best known as a premium ice cream brand, founded in 1978 in Burlington, Vermont.…

    • 436 Words
    • 2 Pages
    Good Essays
    Read More
  • Best Essays

    Starbucks Casestudy
    • 4337 Words
    • 18 Pages

    Starbucks Casestudy

    Starbucks is a household name today but it did not begin that way. Starbucks rise to fame came about because of Gordon Bowker and Jerry Baldwin’s love of Peets Coffee. It all began in 1971 when Baldwin, discovered Peets coffee in Berkley while attending school in California. Baldwin introduced his roommate Bowker to Peets coffee. The two men then partnered with a friend named Zee Siegel to start up a coffee store in Seattle Washington.…

    • 4337 Words
    • 18 Pages
    Best Essays
    Read More
  • Better Essays

    Krispy Kreme
    • 1578 Words
    • 7 Pages

    Krispy Kreme

    Krispy Kreme was founded by Vernon Rudolph after he purchased the famous secret recipe of yeast-raised doughnuts in 1937 from a French chef in New Orleans. Rudolph began to sell these doughnuts wholesale to supermarkets. The demand for his doughnuts grew quickly, and by cutting a hole in the wall of the factory to sell directly to customers the concept of Krispy Kreme retail stores was born.…

    • 1578 Words
    • 7 Pages
    Better Essays
    Read More
  • Good Essays

    The Keebler Company
    • 894 Words
    • 4 Pages

    The Keebler Company

    The founhder of the company, Godfrey Keebler, started with jus a small bakery in Philadelphia, PA in 1853. During the next two generations, local bakeries popped up around the country, including Strietmann, Hekman, Supreme and Bowman. With the introduction of cars and trucks (carrying the Keebler logo), bakery goods could be distributed beyond the neighborhood and regional distribution began.…

    • 894 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Ice-Fili Case
    • 319 Words
    • 2 Pages

    Ice-Fili Case

    - founded in 1937 - more than $25 million in sales in 2002 - largest ice cream market shareholder before Nestle…

    • 319 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Kroger
    • 634 Words
    • 3 Pages

    Kroger

    During the early 1990s, opportunities in South East Asian markets became increasingly important to American and European retailers seeking to sustain their international growth rates. In particular, the less developed markets of South East Asia began to attract attention which they had previously not received. This was in contrast to earlier expansion patterns among European international retailers. Before the early 1990s, retailers have tended to look towards Europe and North America, rather than East Asia to grab international growth opportunities.…

    • 634 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Comparison Report
    • 1078 Words
    • 5 Pages

    Comparison Report

    Dunkin’ Donuts is an American global doughnut company and coffeehouse chain based in Canton, Massachusetts. It was founded in 1950 by William Rosenberg in Quincy, Massachusetts. Since its founding, the company has grown to become one of the largest coffee and baked goods chain in the world, with 15,000 restaurants in 37 different countries, the chain has grown to include over 1,000 items on their menu, including doughnuts, bagels, other baked good, and a wide variety of hot and iced beverages. The logo is two Ds side by side in orange and hot pink, placed on a coffee cup next to the words “Dunkin’ Donuts written in orange…

    • 1078 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    Ben And Jerry's Ice Cream Mission Statement
    • 785 Words
    • 4 Pages

    Ben And Jerry's Ice Cream Mission Statement

    Neither one had any knowledge of how to set up this business they took a five dollar course offered by Pennsylvania State University. Ben and Jerry both passed the class with A’s and took twelve thousand dollars to open their first shop. On May 5, 1978, at the ages of twenty-seven, Ben & Jerry’s was officially opened in a restored gas station located in Burlington, Vermont. Jerry was in charge of developing the flavors and making the ice cream compared to Ben who was the taste tester and handled the business side of it all. The twelve originating flavors were a favorable outcome leading to a growing demand of ice cream. To meet this demand, Ben and Jerry began delivering in their vehicles to be sold in grocery stores. In addition to that, the first franchise was opened in Shelburne, Vermont in 1981, followed by a new store location on Cherry Street in Burlington the following…

    • 785 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Week 3 Team Assignment
    • 2151 Words
    • 7 Pages

    Week 3 Team Assignment

    Starbucks was fortunate enough to have a head start on the coffee shop boom, circa 1990, as they opened their first store in Seattle, Washington in 1971. As an initial patron of Starbucks in 1981 Howard Schultz was fascinated with the company and thorough persistence, leadership, and influence over investors he was able to purchase the company in 1987. Today Starbucks is one of the most widely known and respected organizations and industry leader of specialty coffee and related retail products (Starbucks Corporation, 2014).…

    • 2151 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Good Essays

    The Strategic Management Process: Ben & Jerry’s Ice Cream
    • 3254 Words
    • 14 Pages

    The Strategic Management Process: Ben & Jerry’s Ice Cream

    In 1978, with a $5 ice cream making correspondence course from Penn State University and $12,000, childhood schoolmates Ben Cohen and Jerry Greenfield started an ice cream business in a renovated gas station in Burlington, Vermont. Ben and Jerry’s quickly grew into a leading worldwide ice cream manufacturer, known for its innovative flavors and all-natural ingredients made from fresh Vermont milk and cream. Early flavors included Rainforest Crunch, Peace Pops, and Chocolate Cookie Dough. Ben & Jerry's also established a reputation of an anti-corporate style and charitable contributions of 7.5 percent of pretax profits.…

    • 3254 Words
    • 14 Pages
    Good Essays
    Read More
  • Best Essays

    Marketing Channel - Dunkin' Donuts (Uae)
    • 2969 Words
    • 12 Pages

    Marketing Channel - Dunkin' Donuts (Uae)

    Dunkin' Donuts is an international doughnut and coffee retailer founded in 1950 in Quincy, Massachusetts by William Rosenberg. When Dunkin’ Donuts founder Rosenberg opened the first Dunkin’ Donuts, he had a simple philosophy: “Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores.”…

    • 2969 Words
    • 12 Pages
    Best Essays
    Read More

Related Topics