Preview

Baskin Robbins Marketing Report

Powerful Essays
Open Document
Open Document
2222 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Baskin Robbins Marketing Report
Contents
Current Market Situation 1
Market Description 2
Market Opportunities 2
Application of Marketing Mix 3
Product 3
Price 3
Place 4
Promotion 4
Analysis of Market Research 4
Bibliography 8

Baskin Robbins Marketing Report
Current Market Situation

As a food item, Ice Cream is one of those treats which has never went out of fashion and is still enjoyed globally. Baskin Robbins stands among the ice cream companies that is renowned globally. The journey of Baskin Robbins began in the year 1945 in California through a Snowbird store. This was followed by the opening of a Burton’s store. Years later in 1953, when both the founders Burton Baskin and Irvine Robbins joined the identities of both their stores to form the Baskin Robbins name which flowed through the franchise stores (Baskin Robbins, 2015). Baskin Robbins came to UAE in the year 1979 through the partnership with Galadari Ice Cream Co. The first store in UAE was set up in Satwa. Currently, Baskin Robbins has a leading market share of 21% in UAE with 3 Million scoops sold every year and 40,000 scoops being sold every day.
Baskin Robbins has gained a high podium and maintained it in its 35th year in UAE. Middle East as a whole is a big market for Baskin Robbins and has 650 stores in the region (Galadari Brthers Group, 2013). Basking Robbins provide 4 diverse range of products for UAE which covers many aspects of the dessert food criteria. The first range of products is its ice cream which is available in 30 different flavors which includes basic flavors like vanilla & chocolate to special flavors like chocolate chip cookie dough, mint chocolate chip and Tiramisu. The indulge range of products feature ice cream scoops with garnish and signature sundaes. The celebrate range of products feature custom cakes and chef special cakes and finally the refresh range of products provide four varieties of thick shakes (Baskin Robbins, 2015).
Market Description
UAE has been developing



Bibliography: Baskin Robbins. (2015). Flavors. Retrieved from dothetrix.com: http://dothetrix.com/baskin/en/flavors/ Baskin Robbins International markets Bureau. (2012). Consumer Trends Ice Cream in the United Arab Emirates. Ottawa: Her Majesty the Queen in Right of Canada.

You May Also Find These Documents Helpful

  • Better Essays

    Welcome to WritePoint, the automated review system that recognizes errors most commonly made by university students in academic essays. The system embeds comments into your paper and suggests possible changes in grammar and style. Please evaluate each comment carefully to ensure that the suggested change is appropriate for your paper, but remember that your instructor's preferences for style and format prevail. You will also need to review your own citations and references since WritePoint capability in this area is limited. Please see the other helpful writing resources in the Tutorials and Guides section of the Center for Writing Excellence. Thank you for using WritePoint.…

    • 1278 Words
    • 6 Pages
    Better Essays
  • Better Essays

    Kudler Fine Foods has continued to grow and is now poised to make significant internal changes to increase revenue and customer satisfaction. Kudler Fine Foods is a gourmet grocery store and recent market surveys have shown they have continued to exceed customer 's satisfaction in every area except one: the cost of merchandise. By exploring ways to reduce costs Kudler Fine Foods will experience an increase in customer satisfaction.…

    • 1031 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    The slogan for Marble Slab Creamery is “The freshest ice cream on earth™”. Their high set of standards aims to bring the exquisite taste of fresh-made gourmet ice cream. Although Marble Slab creamery focuses on “freshness” as their main USP, we feel that it is not unique enough as many ice cream brands also offer freshly made ice cream. Moreover, through our survey, we found out that most consumers value novelty and uniqueness in ice-cream brands rather than the freshness (refer to Appendix B). Hence, what truly differentiates Marble Slab Creamery from other ice cream brands is its variety of 40 mix-ins, such as candy and fresh fruit, which they offer with their ice cream.…

    • 5948 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Marketing Management Report

    • 5936 Words
    • 24 Pages

    Assignment: As Bruce Nashman, owner and director of Camp Wahanowin, do whatever analysis you deem necessary and develop a comprehensive marketing plan for Camp Wahanowin.…

    • 5936 Words
    • 24 Pages
    Good Essays
  • Satisfactory Essays

    Excellent safety record – probably the best in the world (not one death on a Qantas flight)…

    • 813 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Whole Foods Market is the world’s leader in organic and natural produce, with more than 300 stores in North America and the United Kingdom. My marketing research paper is based on the Whole Foods chain in general and Whole Foods store located at 30 West Huron Street in Chicago IL. In order to understand this store’s business environment and marketing strategies, SWOT analysis should be conducted first.…

    • 2468 Words
    • 10 Pages
    Good Essays
  • Satisfactory Essays

    Ice Fili

    • 273 Words
    • 2 Pages

    However, Russian ice cream market had a high potential. Compared with 16 Kg consumed in the United States, 17Kg in France, and 18 Kg in Canada, Russian consumed only 2.5 kilograms of ice cream per capita. This is showing the sign of improvement. Also the fact that Exhibition 1 shows that the consumption of ice cream is growing consistently every year also supports the statement. The market just need more emphasize from producers such as more advertisement.…

    • 273 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Ben Jerry Annual Report

    • 296 Words
    • 1 Page

    This is an image of a factory with a group of employees assembled infront of the building. The Branworker Organization is an organization that builds on leadership in the work place and raising a voice for employee rights. This image is affective because it shows investors that besides being a food corporation its supports workers who protest against unfair employee treatment in the food industry. It shows that Ben & Jerry’s values its employees and believe in good business practices.…

    • 296 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Ice Film

    • 1656 Words
    • 7 Pages

    The ice cream market is attractive due to its 15% to 20% profit margin and low initial capital investment. Ingredients are acquired at low cost because of their commodity nature. Also, the final product and production process are similar among producers. Products may be easily copied making differentiation difficult to obtain. It is easy to get through customers and retailers as numerous distribution channels available.…

    • 1656 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    Carvel Ice Cream

    • 4439 Words
    • 18 Pages

    Steven Wang, manager of business development for Beijing was responsible to find multiple alternatives to increase sales in company most important product ice cream cakes category. There were many challenges that Steven had to face such as to develop a complete marketing program for a product that was relatively new to most Chinese which contribute lack of brand awareness.The price of premium ice cream cake considered expensive among Chinese and their dairy product consumption among the lowest in the world because of high incidence of lactose-intolerance and long-held belief that cold foods are bad. The…

    • 4439 Words
    • 18 Pages
    Powerful Essays
  • Good Essays

    Global vs Local

    • 2098 Words
    • 9 Pages

    UNILEVER in India – Kwality Wall Hindustan Lever faces successful local competitor • Gujarat Cooperative Milk Marketing Federation (GCMMF): India's largest food products marketing organization. • Two million farmers in the cooperative • Slogan: “A taste of India” • PRICE: 10 rupees (20 cents): 100 milliliter Amul ice cream versus 80 milliliter Hindustan Lever Kwality Wall vanilla ice cream • ADVERTISING COSTS: Amul: 1% of sales versus Hindustan Lever: 10-15% of sales on advertising…

    • 2098 Words
    • 9 Pages
    Good Essays
  • Powerful Essays

    Dunkin Donuts strives to be the leader in coffee beverages and great breakfast foods for the common person. Even though for years we have been known for great donuts, the market and society have changed dramatically and we have to change…

    • 3815 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    Moreover, I went through relevant literature about marketing strategy and case studies of international ice cream brands in order to get an idea of how a successful ice cream company operates abroad.…

    • 23298 Words
    • 94 Pages
    Powerful Essays
  • Good Essays

    Ben & Jerry's Marketing

    • 1071 Words
    • 5 Pages

    “84% of Americans agree they have a more positive image of products or companies that do anything…

    • 1071 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    * Haldiram's offered a wide range of products to its customers. The product range includednamkeens, sweets, sharbats, bakery items, dairy products, papad and ice-creams (See ExhibitI for details of product range). However, namkeens remained the main focus area for thegroup contributing close to 60% of its total revenues...…

    • 338 Words
    • 2 Pages
    Satisfactory Essays

Related Topics