Bata Marketing Analysis
Batch 2010-12
Literature of BATA Presented By- Rakesh Gakare Sushmita Agrawal Siddhartha Roy Kiran Thakur
CONTENTS
A JOURNEY FROM TO 1. Early History and Evolution of BATA
The Bata Shoe Organization (BSO) is one of the world’s largest manufacturers and retailers of footwear. The company rapidly expanded after its foundation in 1894 and by 1930s it operated in Switzerland, Germany, England, France, Yugoslavia, Poland, India and Holland. This expansion continued and by 1960, Bata employed over 42,000 employees, owned thousands of company stores and many factories across the world including almost every continent. It has a retail presence in over 50 countries and production facilities in 26 countries. The company has sold more than 14 billion pairs of shoes till now. Every day, about 1 million customers are being served throughout its 4,600 retail stores worldwide.
EARLY HISTORY
The company was founded in 1894 in Zlín (Czech Republic) by Tomas Bata whose family had been cobblers for generations. A large order from the army, military shoes and rising demand for them, during World War I started rapid growth and small manufacture turned into modern industrial concern, one of the first mass producers of shoes. * TOMAS BATA: Tomas Bata was recognized for his social conscience, establishing housing, cinemas and advancement programs for his employees. He saw technology as a means of progress, and wanted to make the shoes as cheaply as possible so that the greatest number of people could access them. He employed 16,560 people, maintained
Literature of BATA Presented By- Rakesh Gakare Sushmita Agrawal Siddhartha Roy Kiran Thakur
CONTENTS
A JOURNEY FROM TO 1. Early History and Evolution of BATA
The Bata Shoe Organization (BSO) is one of the world’s largest manufacturers and retailers of footwear. The company rapidly expanded after its foundation in 1894 and by 1930s it operated in Switzerland, Germany, England, France, Yugoslavia, Poland, India and Holland. This expansion continued and by 1960, Bata employed over 42,000 employees, owned thousands of company stores and many factories across the world including almost every continent. It has a retail presence in over 50 countries and production facilities in 26 countries. The company has sold more than 14 billion pairs of shoes till now. Every day, about 1 million customers are being served throughout its 4,600 retail stores worldwide.
EARLY HISTORY
The company was founded in 1894 in Zlín (Czech Republic) by Tomas Bata whose family had been cobblers for generations. A large order from the army, military shoes and rising demand for them, during World War I started rapid growth and small manufacture turned into modern industrial concern, one of the first mass producers of shoes. * TOMAS BATA: Tomas Bata was recognized for his social conscience, establishing housing, cinemas and advancement programs for his employees. He saw technology as a means of progress, and wanted to make the shoes as cheaply as possible so that the greatest number of people could access them. He employed 16,560 people, maintained