BATA MIS 442
Merchandising dept
OBJECTIVE OF MERCHANDISING DEPARTMENT:
Provide Fashionable, comfortable, shoe to the customer with competitively priced & high in quality.
Maintain profitability, while continuously increasing the number of satisfied and loyal customers.
WORKING DIAGRAM MERCHANDISING DEPARTMENT:
LINKAGE OF MERCHANDISING DEPARTMENT:
BRAND & CATEGORY:
Brand is a distinguishing mark, symbol or design that distinguishes a seller’s goods from its competitors. A Brand Name owned & sponsored by a producer or manufacturer having wide territorial distribution.
Category is the merchandise divided into special groups of articles which are general type.
CATEGORIES OF BATA:
Children’s Dress, Casual & summer
Women’s dress
Women’s casual
Women’s Summer
Women’s Canvas
Women’s casual
Men’s Dress
Men’s Casual
Men’s Summer
Men’s canvas
Men’s Thongs etc.
BRANDS OF BATA:
IN HOUSE BRANDS
Bata
Bata Comfit
Sandak
Bata & i
Weinbrenner
Bata prestige
Bata ambassador
Marie Claire
Power
North Star
Marie Claire
Patapata
Bubble gummer
B-first
OTHER BRANDS
Hush Puppies
NIKE
DUTIES OF A CATEGORY or BRAND MANAGER:
Proper shoe line (product)
Maintaining margin
Stock turn
On Time arrival
On time Distribution
Co-ordinate with total set up
Product for Promotion (Product with supporting POP)
DUTIES OF DISTRIBUTION OFFICER:
To allocate proper merchandise mix for each store/agency/depot to achieve estimated sales & stock turn.
To influence & request production & purchase needs for each channel.
To co-ordinate merchandise movements from source of supply to Centralized Center Distribution Center (CDC).
SOME MERCHANDISING RELATED WORD:
ARTICLE:
The general term used to identify company’s each inventory.
OTB (Open to Buy):
Amount of merchandise (Units/values) that should be received into stock during a specific period of time.
OTB= Planned Ending stock+ Planned sales+ Planned reduction – Starting stock
Open-to-Buy is a tool that helps buyers plan and monitor their
OBJECTIVE OF MERCHANDISING DEPARTMENT:
Provide Fashionable, comfortable, shoe to the customer with competitively priced & high in quality.
Maintain profitability, while continuously increasing the number of satisfied and loyal customers.
WORKING DIAGRAM MERCHANDISING DEPARTMENT:
LINKAGE OF MERCHANDISING DEPARTMENT:
BRAND & CATEGORY:
Brand is a distinguishing mark, symbol or design that distinguishes a seller’s goods from its competitors. A Brand Name owned & sponsored by a producer or manufacturer having wide territorial distribution.
Category is the merchandise divided into special groups of articles which are general type.
CATEGORIES OF BATA:
Children’s Dress, Casual & summer
Women’s dress
Women’s casual
Women’s Summer
Women’s Canvas
Women’s casual
Men’s Dress
Men’s Casual
Men’s Summer
Men’s canvas
Men’s Thongs etc.
BRANDS OF BATA:
IN HOUSE BRANDS
Bata
Bata Comfit
Sandak
Bata & i
Weinbrenner
Bata prestige
Bata ambassador
Marie Claire
Power
North Star
Marie Claire
Patapata
Bubble gummer
B-first
OTHER BRANDS
Hush Puppies
NIKE
DUTIES OF A CATEGORY or BRAND MANAGER:
Proper shoe line (product)
Maintaining margin
Stock turn
On Time arrival
On time Distribution
Co-ordinate with total set up
Product for Promotion (Product with supporting POP)
DUTIES OF DISTRIBUTION OFFICER:
To allocate proper merchandise mix for each store/agency/depot to achieve estimated sales & stock turn.
To influence & request production & purchase needs for each channel.
To co-ordinate merchandise movements from source of supply to Centralized Center Distribution Center (CDC).
SOME MERCHANDISING RELATED WORD:
ARTICLE:
The general term used to identify company’s each inventory.
OTB (Open to Buy):
Amount of merchandise (Units/values) that should be received into stock during a specific period of time.
OTB= Planned Ending stock+ Planned sales+ Planned reduction – Starting stock
Open-to-Buy is a tool that helps buyers plan and monitor their