Bata Shoes Company: International Marketing
Blaise Pascal university
1 International business with French
[pic]
International marketing
1 Bata shoes company
Author: Mark Lactaotao Michaela Pastrňková
Vichy 2013
Contents
➢ Introduction ➢ Company history ➢ Product/service range ➢ Price policy ➢ Place ➢ Promotion ➢ Key factors of success ➢ Innovation aspects, future development
➢ Conclusion
Introduction
1. Company history
„Our success is built on our legacy of values and beliefs "
Thomas G. Bata, (Chairman and Grandson of Founder)[1]
Bata is a worldwide well known brand, being one of the most successfully franchising multi-site stores in the world which was founded in a small town Zlín in today Czech republic in 1894 by Tomáš Baťa who made an emphasis on modern methods of manufacture and top management. Today he is always considered to be an innovator whose revolutionary methods are still inspirating.[2]
1 1.1 Bata company 1894-1932
The founder of the company was born as the sixth of twelve children on 3rd April in 1876 in Moravia, then a province of the Austro-Hungarian empire, now in the Czech republic. He established a shoemaking company in 1894 together with his half-brother Jan and his sister Anna. And although this business was completely new, the Baťa name had been part of a tradition of shoemaking for eight generations, spanning three hundred years. But after one year had elapsed, the company found itself on the edge of bankruptcy.
1 International business with French
[pic]
International marketing
1 Bata shoes company
Author: Mark Lactaotao Michaela Pastrňková
Vichy 2013
Contents
➢ Introduction ➢ Company history ➢ Product/service range ➢ Price policy ➢ Place ➢ Promotion ➢ Key factors of success ➢ Innovation aspects, future development
➢ Conclusion
Introduction
1. Company history
„Our success is built on our legacy of values and beliefs "
Thomas G. Bata, (Chairman and Grandson of Founder)[1]
Bata is a worldwide well known brand, being one of the most successfully franchising multi-site stores in the world which was founded in a small town Zlín in today Czech republic in 1894 by Tomáš Baťa who made an emphasis on modern methods of manufacture and top management. Today he is always considered to be an innovator whose revolutionary methods are still inspirating.[2]
1 1.1 Bata company 1894-1932
The founder of the company was born as the sixth of twelve children on 3rd April in 1876 in Moravia, then a province of the Austro-Hungarian empire, now in the Czech republic. He established a shoemaking company in 1894 together with his half-brother Jan and his sister Anna. And although this business was completely new, the Baťa name had been part of a tradition of shoemaking for eight generations, spanning three hundred years. But after one year had elapsed, the company found itself on the edge of bankruptcy.