BACKGROUND OF THE STUDY
Introduction
Food plays a significant role in people’s lives. These may encompass food as a tool for comfort, reward, as a hobby and also for travel. It has become a defining obsession among the young and urbane, viewing it as a legitimate option for a hobby, a topic of continual discussion and a playground for competition. Food’s transformation from a fetid hobby to a youth-culture phenomenon happens remarkably fast. In these events, food becomes one of the primary reasons in motivating a person to travel (Idov, 2012). Culinary tourism covers beyond the dining experience. It includes a variety of culinary, agri-tourism and agri-food activities, developed specifically for tourists that showcase food and beverages. This also provides opportunity for visitors to discover dishes indigenous to each region while learning about its unique talents and creativity. The International Culinary Tourism Association also defines Culinary Tourism as, “the pursuit of unique and memorable eating and drinking experiences.” Cuisine is among the most flexible and dynamic elements of culture. It involves the blending of ingredients and preparations for different cultures. Agricultural diversification, food preservation technology, efficient transportation, awareness of new food preparation techniques, prestige foods and migrations into and out of communities have been ushering supplementary culinary traditions in the Philippines. Culinary traditions are important elements of a people’s history. As local tourism and heritage conservation become significant to community pride and income, histories about food are needed as reference for contemporary projects and planning. There are many reasons for valuing culinary history (Sta. Maria, 2006). The Philippines’ 7,107 islands, divided into 77 provinces, show an enormous diversity in both their people and landscape. From the rugged cliffs and Ivatans of Batanes Islands through the