Industry overview:
The bathroom fittings industry which was not given much importance till a few years back in India has suddenly picked up. This has mainly happened due to the rising income of the people, rapid urbanization, and growth in the class conscious middle class. The Bathroom fittings industry in India is among the most booming industries in the country. Every year companies are coming up with new products or refurbishing old products with new designs and features. Due to the rapid growth of the country's population the need for houses is continuously increasing. Both the Government and private sector real estate companies are investing huge amounts of money in this sector. The rise in the demand for good housing facilities is giving rise to the demand of quality bathroom accessories market in India. Countries like India and China are ranked among the major bathroom fittings market currently mostly because of their sizable populations.
Industry Structure:
India is home to numerous top bathroom fittings brands. The Industry is both organized and unorganized. The Bathroom fitting industry in India consists of a number of small, medium and large manufacturers. The small companies are mostly the local players that cater to a small section of the society. Whereas the popular bathroom fitting companies are mostly the top foreign and domestic players that have managed to establish a reputation in the Bathroom accessories market.
Key Drivers of the Industry
Industry works on the principle of demand and supply. Every industry is drive by the market forces and the market forces are affected by various forces. Key driver’s infact generated demand for the industry. Bathroom fitting industry is no exception to this rule. This industry is too like other industries are driven by various market forces which are as follows:
Rising Income of the people and hence their purchasing power parity (PPP) The rapid urbanization due