In order to develop a long-term position of advantage, Noor Arfa must be vigilant in managing its franchise system. One bad apple will impact on the entire chain. Maintaining extraordinary customer service and product experience, brand identity, and ensuring consistent standards, means operations can expand without fear of diluting the service or brand.
We have very strong manpower skills such qualified designer that will help develop exclusive batik cloths with exclusive art of batik design and high quality of sewing. This means delivering products of the highest quality at all times. It is also essential that the focus be directed at actively promoting the scope of the products and services on offer. We create design based on client requirement and always conscious about latest fashion and designs.
Additionally, we designed fashionable batiks that are sure to bring comfort, confidence and creativity to both professional and personal attire. Commitment to customer satisfaction, attention to details and most importantly impeccable craftsmanship make the solid foundation of our establishment.
2.2 SALES STRATEGY
2.3.1 YEAR ONE SALES PLAN
2.3 MARKETING STRATEGY
We have strong marketing backgrounds and recognize the significance of effective marketing. We have internal staff to help develop and implements a strategic marketing plan and guide publicity efforts in a cost –effective manner.
2.4.2 BRANDING
2.4.3 PROMOTION STRATEGY
We have strong marketing backgrounds and recognize the significance of effective marketing. We expect our strategy to draw corporate clients into Star Tailor Sdn Bhd from the beginning. We have internal staff to help develop and implements a strategic marketing plan and guide publicity efforts in a cost –effective manner.
Our goal is to keep our marketing budget to no more than 5% of our gross annual sales.