Welingkar Institute Of Management, Development and Research, Bangalore
Submitted By: Ajay Parab PGDM-Business Design (2012-14)
Introduction:
Battery electric cars are becoming more and more attractive with the advancement of new battery technology (Lithium Ion) that have higher power and energy density. The concept of battery electric vehicles is to use charged batteries on board vehicles for propulsion. Now a days Market requires batteries which are ecofriendly, long lasting and gives high performance. Mobile phones or Laptops or Radio etc. any Portable Electronic devices are in massive demand in market. Consumers now a days requires wireless environment. So there is need to manufacture high performance batteries.
What Happens To A123????
U.S. based battery maker A123 Systems, LLC develops and manufactures advanced Nanophosphate lithium iron phosphate (LiFePO4) batteries and energy storage systems that deliver high power and energy density, long life, and excellent safety performance. The company’s game-changing technology of using Nanophosphate technology is built on novel nanoscale materials initially developed at the Massachusetts Institute of Technology. A123 had main three product arms which includes Cells, Modules and Systems. Cells includes AMP20 prismatic pouch, AHR32113 Cylindrical, ANR26650 Cylindrical, APR18650 Cylindrical. Modules include AHR32113 Power modules, AMP20 Energy modules, and ALM lead Acid replacement batteries. Systems includes Grid Storage Solution, Energy core pack (23 KWH), Power core pack (110 KW), 12 V Engine start battery, ALM lead acid replacement battery. A123 filed for bankruptcy, was gambling on technology that wasn’t advanced enough to help it overcome established manufacturers and compete with them. A123’s technology, based on nanoscale electrode powders, was safer and far more powerful than existing alternatives when it was
References: http://www.technologyreview.in http://www.wikipedia.org http://www.panacea-bocaf.org www.a123systems.com www.nytimes.com www.forbes.com