Viewpoint: Mr. Eugenio Lopez (President and CEO)
Time Context: 2012 (present)
I. Background Analysis
Bayan Telecommunications, Inc. (BayanTel) is a telecommunications company serving areas in Metro Manila, Bicol and local exchange service areas in the Visayas and Mindanao regions combined cover a population of over 25 million, nearly 33% of the population of the Philippines. Its operating units in the provincial fronts are the following: BayanTel - Bicol for Bicol region; BayanTel - Eastern Visayas for Samar & Leyte provinces; and BayanTel - South Mindanao for Davao del Sur and South Cotabato particularly Davao City and General Santos City, and BayanTel - Agusan for North Mindanao areas particularly Butuan City and Agusan Towns; respectively. BayanTel is also a provider of data and communications services such as dedicated domestic and international leased lines, frame relay services, Internet access, and other managed data services like Digital Subscriber Lines (DSL).
BayanTel, was the operating arm of BTHC and formerly known as International Communications Corporation, it was incorporated on April 18, 1961.
Among the wide range of company’s services are the following: • Wireless Landline o Bayan Phone Plus (Formerly BayanTel SPAN and Bayan Wireless Landline) • Telephone Service o Phone Plus o International Long Distance o SkyInternet VoIP o Domestic Long Distance • Value Added Services o Caller ID • Phone Cards o AffordaCall • Internet Services o BayanDSL • Pre-Paid Internet Services o Bl@st • Businesses o Voice o Internet o Data o Managed Services
Mission
Overall, Bayantel’s mission is” to be a leader in providing a full range of telecommunications services.” Bayantel hopes to emerge as the most respected and most profitable