Bayer
Introduction
Bayer Group
• Based in Leverkusen, Germany
• The Group, which has been in existence for over 150 years, is a global enterprise with core competencies in the fields of health care, agriculture and high-tech polymer materials.
• The company comprises three subgroups, Bayer HealthCare, Bayer
CropScience and Bayer MaterialScience
(http://www.materialscience.bayer.com/Company/Bayer-Group.aspx)
• Bayer AG, acts as a strategic management holding company. It defines the values, goals and strategies of the entire Group
(http://www.bayer.com/en/profile-and-organization.aspx)
Bayer Worldwide
http://www.bayer.com/en/bayer-worldwide.aspx
Bayer Organisational Structure
http://www.bayer.com/en/profile-and-organization.aspx
Bayer MaterialScience
• Bayer MaterialScience is one of the world’s leading suppliers of materials where its products are used in many areas of everyday life.
The company is the partner of choice for many key sectors, including the automotive, construction and electronics industries.
• Bayer MaterialScience has a global presence, with hubs in Europe,
Asia and the Americas. The company has some 30 major production sites and various smaller plants around the world (http://www.materialscience.bayer.com/Company/Overview.as px) Bayer MaterialScience
http://www.bayer.com/en/profile-and-organization.aspx
Bayer Production Sites
http://www.materialscience.bayer.com/Company/Sites.aspx
A Subsidiary Initiative at Bayer
MaterialScience North America
(Summary)
• Each division has own country/regional subsidiaries in major markets
• BMS North America contributes 25% of BMS’ global revenues
• 2007 – BMS decided to dismantle BMS NA – reasoning that regional structure was too bloated • Greg Babe (CEO, BMS NA) gave two goals but needed additional $70 million investment,
• 1) 1-2% growth above GDP
• 2) Save 25% on selling, general and administrative costs
- Outsourced transportation, allowing customers 12 hours instead of 72 hours notice for
Bayer Group
• Based in Leverkusen, Germany
• The Group, which has been in existence for over 150 years, is a global enterprise with core competencies in the fields of health care, agriculture and high-tech polymer materials.
• The company comprises three subgroups, Bayer HealthCare, Bayer
CropScience and Bayer MaterialScience
(http://www.materialscience.bayer.com/Company/Bayer-Group.aspx)
• Bayer AG, acts as a strategic management holding company. It defines the values, goals and strategies of the entire Group
(http://www.bayer.com/en/profile-and-organization.aspx)
Bayer Worldwide
http://www.bayer.com/en/bayer-worldwide.aspx
Bayer Organisational Structure
http://www.bayer.com/en/profile-and-organization.aspx
Bayer MaterialScience
• Bayer MaterialScience is one of the world’s leading suppliers of materials where its products are used in many areas of everyday life.
The company is the partner of choice for many key sectors, including the automotive, construction and electronics industries.
• Bayer MaterialScience has a global presence, with hubs in Europe,
Asia and the Americas. The company has some 30 major production sites and various smaller plants around the world (http://www.materialscience.bayer.com/Company/Overview.as px) Bayer MaterialScience
http://www.bayer.com/en/profile-and-organization.aspx
Bayer Production Sites
http://www.materialscience.bayer.com/Company/Sites.aspx
A Subsidiary Initiative at Bayer
MaterialScience North America
(Summary)
• Each division has own country/regional subsidiaries in major markets
• BMS North America contributes 25% of BMS’ global revenues
• 2007 – BMS decided to dismantle BMS NA – reasoning that regional structure was too bloated • Greg Babe (CEO, BMS NA) gave two goals but needed additional $70 million investment,
• 1) 1-2% growth above GDP
• 2) Save 25% on selling, general and administrative costs
- Outsourced transportation, allowing customers 12 hours instead of 72 hours notice for