BB analysis
Lymms
Blackberry case analysis
[Type the document subtitle]
By Ling,Stephenia,Yana,Mat,Mahran
10/17/2009
Table of Contents
Case background
RIM Company history
RIM is the fastest growing company in the world
Year
RIM Events
Blackberry features
Consumer
1984 began the small entrepreneurial business
1992
The first product two-page pager
1998 first blackberry
: wireless hand six lines of text display, basic e-mail
1997 toronto stock exchange
1999 balckberry 850 explosive demand , voice and date transmission
Internet limited
Business professionals
2001
1250 employees
2009
7000 employees
Blackberry Curve8330
Blackberry Pearl 8120
organizer, contact manager, a computer, an internet device, a telephone
Over 14 million consumers
Over 135 countries
Critical problem the RIM faces
RIM Has experienced high development in the mobile communication and entertainment market. To keep its leadership in the market, they have to think about following questions:
What kind of product strategies in the future?
How to keep the unique compared competitive advantages?
company strategy define the business mission
Research In Motion (RIM) is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market.
Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, text messaging (SMS and MMS), Internet and intranet-based applications.
RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data.
SWOT analyse
Environment
Evaluationg
Positive
Negative
Internal
Strengths
leading brand in the multiple wireless communication market
Blackberry case analysis
[Type the document subtitle]
By Ling,Stephenia,Yana,Mat,Mahran
10/17/2009
Table of Contents
Case background
RIM Company history
RIM is the fastest growing company in the world
Year
RIM Events
Blackberry features
Consumer
1984 began the small entrepreneurial business
1992
The first product two-page pager
1998 first blackberry
: wireless hand six lines of text display, basic e-mail
1997 toronto stock exchange
1999 balckberry 850 explosive demand , voice and date transmission
Internet limited
Business professionals
2001
1250 employees
2009
7000 employees
Blackberry Curve8330
Blackberry Pearl 8120
organizer, contact manager, a computer, an internet device, a telephone
Over 14 million consumers
Over 135 countries
Critical problem the RIM faces
RIM Has experienced high development in the mobile communication and entertainment market. To keep its leadership in the market, they have to think about following questions:
What kind of product strategies in the future?
How to keep the unique compared competitive advantages?
company strategy define the business mission
Research In Motion (RIM) is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market.
Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, text messaging (SMS and MMS), Internet and intranet-based applications.
RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data.
SWOT analyse
Environment
Evaluationg
Positive
Negative
Internal
Strengths
leading brand in the multiple wireless communication market