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Bbvo Group Case Analysis Essay

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Bbvo Group Case Analysis Essay
SWOT Analysis

Strength

In the case study, one of BBVA Compass strength is that in September 2010, BBVA Group signed a multiyear sponsorship deal with the National Basketball Association (NBA) that would make it the official bank for the NBA, WNBA, and the NBA Development League in the U.S., Spain, and Puerto Rico. They already have strong commitment to sport and this deal would be very effective as their target customer are from 25-50 year old (sport lovers).

Another strength is that they have been able to keep the cost per application below $100 in most of their campaigns. This can be really useful especially when they have limited marketing budget

Weakness

One of the weakness is while they have very good presence in international
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