BCG Matrix
Boston consulting group (Boston Matrix)
Company’s name: ChopChop (international chocolate producing company)
Industry name : Confectionary ( Chocolate products )
Headquarters: Russia. ( Moscow )
Company introduction:
Our company was established for more than 8 years since 2006, and it has recently developed to be one of the strongest international enterprise of chocolate industry of the world. We are the chocolate producing company, producing many varieties of chocolate. However, we has considered about product portfolio analysis to examines the existing position of the company and separated our 4 main products Figure Chocolate, fruit chocolate , snack chocolate and original chocolate into 4 categories Star, question mark, cash cow and poor dog respectively.
Our company structure:
CEO: LE THANH TUNG
Feng Xiaorong: CFO assistant.
Shisi: CEO assistant.
Meiling: CFO.
Jana: management consultant
Russia overview:
Population : 142.9 Million people
In 2013, Russia contributed $ 12,166.7 Million on global confectionary industry, and kept the third place of the top world’s confectionary production.
Russia is in 12 of 20 highest chocolate consuming nations with more than 5.9 kg chocolate consumption per capita.
1. Political
_ Political stability in the country
_Temporary problem with sanction
_Support of technical education
_Policy risk is estimated at low level
2. Economy:
_Inflation : 6%
_Euro -57.44 and USD 45,79 Currency Exchange.
_The organization does not export and import products
_Main external costs of the organization including: + Increase in prices for good + Increase in prices for the equipment + Increase in prices for the (WTF is that JANA )
3. Technology:
_Speed of new product development average
_All new technologies are patented directly
4. Society:
_Increase of mobility of the population
_Demand of the higher economics and legal education
_The loyal relation to business youth it is oriented of opening of their own
Company’s name: ChopChop (international chocolate producing company)
Industry name : Confectionary ( Chocolate products )
Headquarters: Russia. ( Moscow )
Company introduction:
Our company was established for more than 8 years since 2006, and it has recently developed to be one of the strongest international enterprise of chocolate industry of the world. We are the chocolate producing company, producing many varieties of chocolate. However, we has considered about product portfolio analysis to examines the existing position of the company and separated our 4 main products Figure Chocolate, fruit chocolate , snack chocolate and original chocolate into 4 categories Star, question mark, cash cow and poor dog respectively.
Our company structure:
CEO: LE THANH TUNG
Feng Xiaorong: CFO assistant.
Shisi: CEO assistant.
Meiling: CFO.
Jana: management consultant
Russia overview:
Population : 142.9 Million people
In 2013, Russia contributed $ 12,166.7 Million on global confectionary industry, and kept the third place of the top world’s confectionary production.
Russia is in 12 of 20 highest chocolate consuming nations with more than 5.9 kg chocolate consumption per capita.
1. Political
_ Political stability in the country
_Temporary problem with sanction
_Support of technical education
_Policy risk is estimated at low level
2. Economy:
_Inflation : 6%
_Euro -57.44 and USD 45,79 Currency Exchange.
_The organization does not export and import products
_Main external costs of the organization including: + Increase in prices for good + Increase in prices for the equipment + Increase in prices for the (WTF is that JANA )
3. Technology:
_Speed of new product development average
_All new technologies are patented directly
4. Society:
_Increase of mobility of the population
_Demand of the higher economics and legal education
_The loyal relation to business youth it is oriented of opening of their own