Bcg Matrix for Nestlé Bangladesh Limited Sbus
BCG MATRIX FOR NESTLÉ BANGLADESH LIMITED SBUs
INTRODUCTION
Strategic business unit (SBUs) a single business or collection of related business that can be planned separately from the rest os company, with its own set of competitors and a manager who is responsible for strategic planning and profit performance. Question Marks- Build Strategy, Stars-Hold Strategy, Cash Cows-Harvest Strategy, Dogs-Divest Strategy. In the commercial arena, the choice of an effective strategy is perhaps the most important and the toughest decision to take. The decision to select among the grand strategies and deciding upon which strategy will best meet the enterprise’s objectives is rendered complex by multifarious considerations.
The beauty of BCG Matrix, a Matrix developed by a group known as Boston Consulting Group, USA, is that it seeks to place the different products of an organization in different grids such as to analyze them in a comparative manner in terms of profitability or in terms of (a) percentage growth in sales and (b) market share position, to be exact. Thus it gives an opportunity of self-assessment to the organization to reassess its product positioning and thus come out with alternative solution if the original placement of the products in the market does not meet the desired level of growth.
OBJECTIVES
The objectives of the present study are,
✓ To place the various brands of Nestlé Bangladesh Limited in the matrix as suggested by the Boston Consultancy Group, as based upon the data empirically collected.
✓ To analyze the brands so placed and critically compare their placement.
SCOPE
This study aims to study the products offered by Nestle in Bangladesh by placing them on the BCG matrix. The placement of the products on the matrix shall be on the basis of the empirical data collection which place Nestle products for sale.
COMPANY PROFILE
Nestlé - the world 's largest food & beverages company in terms of sales as well as product
INTRODUCTION
Strategic business unit (SBUs) a single business or collection of related business that can be planned separately from the rest os company, with its own set of competitors and a manager who is responsible for strategic planning and profit performance. Question Marks- Build Strategy, Stars-Hold Strategy, Cash Cows-Harvest Strategy, Dogs-Divest Strategy. In the commercial arena, the choice of an effective strategy is perhaps the most important and the toughest decision to take. The decision to select among the grand strategies and deciding upon which strategy will best meet the enterprise’s objectives is rendered complex by multifarious considerations.
The beauty of BCG Matrix, a Matrix developed by a group known as Boston Consulting Group, USA, is that it seeks to place the different products of an organization in different grids such as to analyze them in a comparative manner in terms of profitability or in terms of (a) percentage growth in sales and (b) market share position, to be exact. Thus it gives an opportunity of self-assessment to the organization to reassess its product positioning and thus come out with alternative solution if the original placement of the products in the market does not meet the desired level of growth.
OBJECTIVES
The objectives of the present study are,
✓ To place the various brands of Nestlé Bangladesh Limited in the matrix as suggested by the Boston Consultancy Group, as based upon the data empirically collected.
✓ To analyze the brands so placed and critically compare their placement.
SCOPE
This study aims to study the products offered by Nestle in Bangladesh by placing them on the BCG matrix. The placement of the products on the matrix shall be on the basis of the empirical data collection which place Nestle products for sale.
COMPANY PROFILE
Nestlé - the world 's largest food & beverages company in terms of sales as well as product
References: ➢ L. M. Prasad, Business Policy: Strategic Management, (Sultan Chand & Co. 2001) ➢ And Lecture Sheet