bcg model
Topic i: construct a BCG model for a company having multiple business org. and discuss the following strategies with example:
1) Market penetration
2) Market development
3) Product development
4) diversification
ii : discuss related diversification and unrelated diversification.
Here we construct BCG model for Unilever brand.
Company’s mission:
“we meet everyday needs for nutrition,hygine and personal care with brands that help people feel good,look good and get more out of life.”
What is BCG model?
The BCG Strategic Model is a method of approaching and analyzing business marketing and growth developed by the Boston Consulting Group.
Introduction:
Unilever is a company that serves in almost all the continents and over 190 countries of the world. It has a wide range of products serving the people of all ages.
Unilever has more then 400 brands. 14 of which generates sale in excess of 1 billion pounds in a year.
Major product lines of unilever pvt. are:
Omo
Blueband
Axe
Dove
Heart brand
Knorr
Surf
Sunsilk
Flora
Hellmann’s and best foods rexona These are the Brands with annual sales of one billion euros or more….
BCG model of unilever Pvt. Ltd. :
According to the unilever pvt. Ltd ,the relative market share and market growth rates of different products of unilever are given below:
Product name
Relative market share
Market growth
Brook bond supreme
41%
45.03%
Knorr noodles
51%
29% lux 21%
29.15%
Surf excel
23%
27.37%
Lifeboy shampo
15%
85.03%
Rexona deodrant
2%
8%
BCG model fig. of Unilever pvt. :
Star:
Brook Bond Supreme
Knorr Noodles
??? :
Lifeboy shampoo
Cash Cow:
Surf Excell
Lux
Dog:
Rexona Deodrent
From down to up: Market Growth Rate
From left to right: Market Share
Star : The market share value of Brook bond supreme and Knorr noodles are high ,that’s why brook bond supreme and knorr are laying in BCG model matrix at star point.
???: The market share value of lifeboy shampoo is low and relative market growth of lifeboy shampoo is high.
1) Market penetration
2) Market development
3) Product development
4) diversification
ii : discuss related diversification and unrelated diversification.
Here we construct BCG model for Unilever brand.
Company’s mission:
“we meet everyday needs for nutrition,hygine and personal care with brands that help people feel good,look good and get more out of life.”
What is BCG model?
The BCG Strategic Model is a method of approaching and analyzing business marketing and growth developed by the Boston Consulting Group.
Introduction:
Unilever is a company that serves in almost all the continents and over 190 countries of the world. It has a wide range of products serving the people of all ages.
Unilever has more then 400 brands. 14 of which generates sale in excess of 1 billion pounds in a year.
Major product lines of unilever pvt. are:
Omo
Blueband
Axe
Dove
Heart brand
Knorr
Surf
Sunsilk
Flora
Hellmann’s and best foods rexona These are the Brands with annual sales of one billion euros or more….
BCG model of unilever Pvt. Ltd. :
According to the unilever pvt. Ltd ,the relative market share and market growth rates of different products of unilever are given below:
Product name
Relative market share
Market growth
Brook bond supreme
41%
45.03%
Knorr noodles
51%
29% lux 21%
29.15%
Surf excel
23%
27.37%
Lifeboy shampo
15%
85.03%
Rexona deodrant
2%
8%
BCG model fig. of Unilever pvt. :
Star:
Brook Bond Supreme
Knorr Noodles
??? :
Lifeboy shampoo
Cash Cow:
Surf Excell
Lux
Dog:
Rexona Deodrent
From down to up: Market Growth Rate
From left to right: Market Share
Star : The market share value of Brook bond supreme and Knorr noodles are high ,that’s why brook bond supreme and knorr are laying in BCG model matrix at star point.
???: The market share value of lifeboy shampoo is low and relative market growth of lifeboy shampoo is high.