Bcg of Tvs Matrix
TERM PAPER ON TVS MOTORS Subject:STRATEGIC MANAGEMENT
SUBMITTED SUBMITTED BY: TO:-
Mr.Nitin Brajdeep Singh Sec:-S1803 Roll no:-B40 ACKNOWLEDGEMENT
Dhir
History of all great works is to witness that no great work was ever done without either the active or passive support of a person’s surrounding and one’s close quarters. Thus it is not hard to conclude how active assistance from seniors could prohibitively impact the execution of a project .I am highly thankful to our learned faculty Mr. Nitin Dhir for her active guidance throughout the completion of project. Last but not the least, I would also want extend my appreciation to those who could not be mentioned here but here well played their role to inspire the curtain. B rajdeep Singh
Table of content INTRODUCTION OF TWO WHEELER INDUSTRY • • • Global two wheeler market – 2009 Two-wheelers Purchase Trend Two-wheelers on a roll INTRODUCTION OF TV Sundaram Iyengar and Sons Limited (TVSs) OPERATIONS REVIEW • • • • Quality TQM Cost management Going forwardSuzuki sees TVS Motor as main competitor TVS Motor Company – Mission Vision Statement TVSM – Strategy for growth BCG MATRIX
• • • •
Cash cow Star Question mark dog
ANSOFF MODEL :• Market penetration • • •
Market development Product development Diversification’ TOWS ANALYSIS:SUGGESTION Service offerd by showroom competitors sales promotion BIBLIOGRAPHY:-
• • •
INTRODUCTION OF TWO WHEELER INDUSTRY Automobile is one of the largest industries in global market. Being the leader in product and process technologies in the manufacturing sector, it has been recognized as one of the drivers of economic growth. During the last decade, well directed efforts have been made to provide a new look to the automobile policy for realizing the sector 's full potential for the economy. Aggressive marketing by the auto finance companies have also played a significant role in boosting automobile demand, especially from the population
SUBMITTED SUBMITTED BY: TO:-
Mr.Nitin Brajdeep Singh Sec:-S1803 Roll no:-B40 ACKNOWLEDGEMENT
Dhir
History of all great works is to witness that no great work was ever done without either the active or passive support of a person’s surrounding and one’s close quarters. Thus it is not hard to conclude how active assistance from seniors could prohibitively impact the execution of a project .I am highly thankful to our learned faculty Mr. Nitin Dhir for her active guidance throughout the completion of project. Last but not the least, I would also want extend my appreciation to those who could not be mentioned here but here well played their role to inspire the curtain. B rajdeep Singh
Table of content INTRODUCTION OF TWO WHEELER INDUSTRY • • • Global two wheeler market – 2009 Two-wheelers Purchase Trend Two-wheelers on a roll INTRODUCTION OF TV Sundaram Iyengar and Sons Limited (TVSs) OPERATIONS REVIEW • • • • Quality TQM Cost management Going forwardSuzuki sees TVS Motor as main competitor TVS Motor Company – Mission Vision Statement TVSM – Strategy for growth BCG MATRIX
• • • •
Cash cow Star Question mark dog
ANSOFF MODEL :• Market penetration • • •
Market development Product development Diversification’ TOWS ANALYSIS:SUGGESTION Service offerd by showroom competitors sales promotion BIBLIOGRAPHY:-
• • •
INTRODUCTION OF TWO WHEELER INDUSTRY Automobile is one of the largest industries in global market. Being the leader in product and process technologies in the manufacturing sector, it has been recognized as one of the drivers of economic growth. During the last decade, well directed efforts have been made to provide a new look to the automobile policy for realizing the sector 's full potential for the economy. Aggressive marketing by the auto finance companies have also played a significant role in boosting automobile demand, especially from the population
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