Bd Bicycle Co., Ltd
a) Investigation and analysis
Choose a brand of bicycle, either a single product or a line of products. Investigate and evaluate the marketing strategy of the producer/brand owner using contemporary marketing tools and techniques. This may however be illuminated using examples from other companies/ organizations.
You can demonstrate the effectiveness of the reported policies for the chosen company by giving performance data against competitors in the market (e.g. market share, sales, profitability, etc.).
b) Recommendations
Your remit is to put forward your own suggestions covering changes in marketing strategy that will improve the future performance of the brand/ product/ product line for the benefit of the parent company and its stakeholders. Justify your choices again using contemporary marketing methods and techniques.
These suggestions should be your own ideas but may include marketing tactics and strategies used by other successful organisations but in different industry sectors. You will put these suggestions, forward in a written report.
Please do not just restate the strategies used buy your chosen firm but outline your own ideas for improved performance.
SWOT分析方法是一种企业内部分析方法，即根据企业自身的既定内在条件进行分析，找出企业的优势、劣势及核心竞争力之所在。其中，S代表 strength(优势)，W代表weakness(弱势)，O代表opportunity(机会)，T代表threat(威胁)，其中，S、W是内部因素，O、T是外部因素。
Contents
I. Abstract
II. Research Background and Problems Proposed
III. Problems of Bicycle Industry
IV. Background of BD BICYCLE CO., LTD
V. Organizational Structure of BD BICYCLE CO., LTD
VI. SWOT ANALYSIS
VII. Industry Structure Analysis
VIII. The Marketing Strategies
IX. Conclusion
X. Reference
Abstract
BD BICYCLE CO., LTD is a private enterprise established in 1990. Although it does not have a long history or take much of the market share in the free market competition, it has made some achievements and the product profitability. Facing the fierce competition, it
Choose a brand of bicycle, either a single product or a line of products. Investigate and evaluate the marketing strategy of the producer/brand owner using contemporary marketing tools and techniques. This may however be illuminated using examples from other companies/ organizations.
You can demonstrate the effectiveness of the reported policies for the chosen company by giving performance data against competitors in the market (e.g. market share, sales, profitability, etc.).
b) Recommendations
Your remit is to put forward your own suggestions covering changes in marketing strategy that will improve the future performance of the brand/ product/ product line for the benefit of the parent company and its stakeholders. Justify your choices again using contemporary marketing methods and techniques.
These suggestions should be your own ideas but may include marketing tactics and strategies used by other successful organisations but in different industry sectors. You will put these suggestions, forward in a written report.
Please do not just restate the strategies used buy your chosen firm but outline your own ideas for improved performance.
SWOT分析方法是一种企业内部分析方法，即根据企业自身的既定内在条件进行分析，找出企业的优势、劣势及核心竞争力之所在。其中，S代表 strength(优势)，W代表weakness(弱势)，O代表opportunity(机会)，T代表threat(威胁)，其中，S、W是内部因素，O、T是外部因素。
Contents
I. Abstract
II. Research Background and Problems Proposed
III. Problems of Bicycle Industry
IV. Background of BD BICYCLE CO., LTD
V. Organizational Structure of BD BICYCLE CO., LTD
VI. SWOT ANALYSIS
VII. Industry Structure Analysis
VIII. The Marketing Strategies
IX. Conclusion
X. Reference
Abstract
BD BICYCLE CO., LTD is a private enterprise established in 1990. Although it does not have a long history or take much of the market share in the free market competition, it has made some achievements and the product profitability. Facing the fierce competition, it