Bdm - Use a Variety of Sources for the Collection of Data, Both Primary and Secondary
Use a variety of sources for the collection of data, both primary and secondary (1) (a) Prepare and implement a plan for the collection of primary and secondary data for a given business problem
(b) Describe and justify the survey methodology and frame used
(c) Develop and use a questionnaire and justify its design for a particular purpose
(2) Apply a range of techniques to analyze data effectively for business purposes (a) Create information for decision making by summarizing data using representative values, and use the results to draw valid and useful conclusions in a business context
(b) Analyse data using measures of dispersion, and use to inform a given business scenario
(c) Calculate quartiles, percentiles, correlation coefficient, and use to draw useful conclusions in a business context
(3) Produce information in appropriate formats for decision making in an organisational context (a) Using data from a given business scenario, prepare a range of graphs using spreadsheets — line, pie, bar charts and histograms, and draw valid conclusions based on the information derived
SCENARIO
The Organization:You are required to choose an organization at your own choice. The organization could be a business entity operating in any industry such as manufacturing, tourism, hospitality, education and training,service, retail, wholesale, import-export, banking, media, food and beverage (F&B), electronic, information technology, fast moving consumer goods (FMCG), automobile, petrochemical, construction, garment, fashion, small and medium enterprises
(SMEs), etc.
Assume that you are working as Market Research Manager, reporting to Director of Marketing Department in the organization you have chosen.
Objectives:
You are assigned to prepare a market research report to Director of Marketing Department. The objective of this report is to find out customer awareness, perception and opinions on company products and services.
Data and findings:
(b) Describe and justify the survey methodology and frame used
(c) Develop and use a questionnaire and justify its design for a particular purpose
(2) Apply a range of techniques to analyze data effectively for business purposes (a) Create information for decision making by summarizing data using representative values, and use the results to draw valid and useful conclusions in a business context
(b) Analyse data using measures of dispersion, and use to inform a given business scenario
(c) Calculate quartiles, percentiles, correlation coefficient, and use to draw useful conclusions in a business context
(3) Produce information in appropriate formats for decision making in an organisational context (a) Using data from a given business scenario, prepare a range of graphs using spreadsheets — line, pie, bar charts and histograms, and draw valid conclusions based on the information derived
SCENARIO
The Organization:You are required to choose an organization at your own choice. The organization could be a business entity operating in any industry such as manufacturing, tourism, hospitality, education and training,service, retail, wholesale, import-export, banking, media, food and beverage (F&B), electronic, information technology, fast moving consumer goods (FMCG), automobile, petrochemical, construction, garment, fashion, small and medium enterprises
(SMEs), etc.
Assume that you are working as Market Research Manager, reporting to Director of Marketing Department in the organization you have chosen.
Objectives:
You are assigned to prepare a market research report to Director of Marketing Department. The objective of this report is to find out customer awareness, perception and opinions on company products and services.
Data and findings: