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Business Environment

Contents

1. Understand the organisational purposes of businesses 3
11. Identify the purposes of different types of organisation. Define Anglo American’s purpose. 3
1.2. Describe the extent to which Anglo American meets the objectives of different stakeholders 3
1.3. Highlight responsibilities and also explain strategies used to fulfil them at Anglo American. 4
3. Understand the behavior of organisations in their market environment 5
3.1. Evaluate the impact of competition policy and other mechanisms of Anglo American’s activities 5
3.2 Define the various types of markets and explain how they determine the strategic decisions 6
3.4. Judge how the business and cultural environments shape the behaviour of a organization 8
4. Assess the significance of the global factors that shape national business activities 8
4.1 Discuss the significance of international trade to UK based mining organisations 8
4.2 Analyze the impact of global factors on UK business organisations 9
4.3 Evaluate the impact of policies of the European Union on UK business organisations. 10

Task-1
1. Understand the organisational purposes of businesses
1.1 Identify the purposes of different types of organisation. Define Anglo American in terms of organisational purpose.

The purpose of an organization or a company can be multi facet. The purpose of all the organization is to satify the needs of the customers The goals of an organisation may be multi facet. The similarity in goal of every organisation is to reach to the top by its brand name, goodwill, quality of product. No company should make a compromise when the question of goodwill of the organisation is concerned. It takes years together to establish a Brand Name of the product produced by the company. Apart from quality,the question of after sales service, availability, net work system play important role. An organisation of repute should strive for



References: AngloAmerican, 2011. Anglo American Annual Report, 2011. Retrieved on 23rd November, 2012 from Binger, B. and Hoffman, E., 1998. Microeconomics with Calculus, 2nd ed. Addison-Wesley. Dawes, B., 1995. International Business: A European Perspective. London: Nelson Thornes Publishers. Dicken, P., 1998. Global Shift Transforming the World Economy. London: Paul Chapman Publishing. Dunnett, A., 1997. The Macroeconomic Environment. New Jersey: Prentice Hall. Hornby, W., 2001. Business Economics. New Jersey: Financial Times Prentice Hall. James, P., 2002. Redefining the Corporation: Stakeholder Management and Organizational Wealth. Stanford University Press. Parkin, M., 2002. European Economics. New Jersey: Pearson Education

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