Beacon Technology Case Study
Title – Promising Beacon Technology for Store Managers and Consumer
Summary -
Retailer push location specific information directly to the customer via their smartphone, and get data depending on customer's interaction with beacon!
Body -
Beacon Technology is on its way to strengthen buyer-seller relationship and provide data to the retailers to improve the in-store experience for the shoppers.
For years, retailers considered Near Field Communications (NFC) technology to track the number of walk-ins at the store and customer behavior . But as that technology has reached its limits, Beacon is playing its game to deliver promising customer in-store shopping experience.
How Beacon Works?
The Consumer needs to use a Bluetooth enabled …show more content…
If customized, it can even send a link to the retailer's website to help them buy it directly online.
Beacon technology has enormous potential to present a more engaging shopping experience to its loyal buyers. It helps the user to access the information of their desired products with special offers and/or discounts for the shoppers. In addition, beacon also provides useful data on buyer's shopping habit, product analysis, and staff activity as well, that can allow retailers to improve and maintain the service standards and operation techniques to benefit both the consumer and the …show more content…
Retailers use the beacon to identify their patrons, fathom their daily needs, push the message accordingly to increase customer loyalty and build a strong relation with them.
Beacon finds its use in tracking the total number of visitors in the store on a daily basis. It helps to analyze the departments - where most of the customers like spending the maximum amount of their shopping time.
It thus helps them to understand which displays are most effective and arrange their store products in that store section. Beacon, thus can study and identify the pick hours at the store, and keep their staff active and alert for the sale rush.
Retailers also use Beacon to calculate the number of promotional vouchers redeemed to monitor the daily conversions.
Monitoring staff in the retail is crucial. Retailers can track how long the staff entertains the customer and thereby keep a record of staff efficiency using a beacon. The report can also be used for customer training purposes.
Alerts can be sent via beacon to the retail owners when some task are to be carried out inside the store. For example, Let us consider an area having a high traffic needs and that is to be restocked. Beacon can be used to monitor how long each staff should take and how they can split their time between the stockroom and store
Summary -
Retailer push location specific information directly to the customer via their smartphone, and get data depending on customer's interaction with beacon!
Body -
Beacon Technology is on its way to strengthen buyer-seller relationship and provide data to the retailers to improve the in-store experience for the shoppers.
For years, retailers considered Near Field Communications (NFC) technology to track the number of walk-ins at the store and customer behavior . But as that technology has reached its limits, Beacon is playing its game to deliver promising customer in-store shopping experience.
How Beacon Works?
The Consumer needs to use a Bluetooth enabled …show more content…
If customized, it can even send a link to the retailer's website to help them buy it directly online.
Beacon technology has enormous potential to present a more engaging shopping experience to its loyal buyers. It helps the user to access the information of their desired products with special offers and/or discounts for the shoppers. In addition, beacon also provides useful data on buyer's shopping habit, product analysis, and staff activity as well, that can allow retailers to improve and maintain the service standards and operation techniques to benefit both the consumer and the …show more content…
Retailers use the beacon to identify their patrons, fathom their daily needs, push the message accordingly to increase customer loyalty and build a strong relation with them.
Beacon finds its use in tracking the total number of visitors in the store on a daily basis. It helps to analyze the departments - where most of the customers like spending the maximum amount of their shopping time.
It thus helps them to understand which displays are most effective and arrange their store products in that store section. Beacon, thus can study and identify the pick hours at the store, and keep their staff active and alert for the sale rush.
Retailers also use Beacon to calculate the number of promotional vouchers redeemed to monitor the daily conversions.
Monitoring staff in the retail is crucial. Retailers can track how long the staff entertains the customer and thereby keep a record of staff efficiency using a beacon. The report can also be used for customer training purposes.
Alerts can be sent via beacon to the retail owners when some task are to be carried out inside the store. For example, Let us consider an area having a high traffic needs and that is to be restocked. Beacon can be used to monitor how long each staff should take and how they can split their time between the stockroom and store