The main idea of this book is how to run a business through good times or bad. In the book a man named Jack Hartmann owns a successful small coffee shop called the L’espresso. The coffee shop has struggled through many ups and downs over the years. However overall the company succeeds and still runs a successful business. One passage that describes the main idea is when Jack says ”When you are successful at something, you want to share that success with other people”. This reflects the main idea of the book because Jack is a very optimistic
person and always strives to be his best.
One of the most interesting concepts in this book was how customers react to different scenarios. If there is a change in price or employees the customers notice. Customers always come back to the business because they feel they have loyalty to the business and employees.
Someone else who would enjoy this book is anyone looking to major in business or become a business owner. This has very helpful tips for anyone looking to open a business. When becoming a business owner then you want to make sure that you are passionate about the product you are selling. This is a key idea that Jack Hartmann talked about and I think it is important.