Features/Benefits of products & services
Benefits to the salon of promoting the products and services
Effectiveness of how the salon advertises their products and services
Legislation that effects the selling of the products and services
The requirements of salon staff in order to effectively promote the products and services.
Dermalogica Clearing skin wash
For breakout prone skin salicylic acid helps clear congestion and minimizes breakouts.
Can appeal to a lot of people especially teenagers suffering with a lot of congestion and breakouts
Advertising their product in student areas has proven effective as it mainly appeals to teenagers.
Control Of Substances Hazardous to Health Regulations (COSHH) 1992
Staff must know everything about the products so they can thoroughly explain it to the client so they are informed as much as possible.
Dermalogica
Chroma White
To minimize dark spots triggered by melanin productions with this two part powder liquid.
Improves the skins texture and skin tone. Would appeal to a more mature client suffering from dark spots.
Advertising their products on posters has proven effective with their mature client incorporating it in to facials resulting in them buying it
Control Of Substances Hazardous to Health Regulations (COSHH) 1992
Staff must know everything about the products so they can thoroughly explain it to the client so they are informed as much as possible.
Dermalogica
Barrier repair
Moisturiser shields against environmental and internal triggers that cause skin stress.
Good product for clients with very sensitive skin. Can apply it in the morning and will last all day.
Advertising their products on posters has proven effective with clients with sensitive skin incorporating it in to facials resulting in them buying it.
Control Of Substances Hazardous to Health Regulations (COSHH) 1992
Staff must know everything about the products so they can thoroughly explain it to the