Preview

Beauty Industry in China

Good Essays
Open Document
Open Document
750 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Beauty Industry in China
Within 21 years, from 1983 to 2004, the sales volume of China's beauty businesses has increased 260 times, according to the country's first annual report on the beauty sector, recently released by Chinese economists.
While the traditional beauty sector in China refers mainly to such services as hairdressing, massage and face-lifts by medical means, the modern beauty sector expands to cover the areas of beauty-related education and marketing, the production and research of cosmetics and related instruments, and even includes ornaments, packaging materials as well personal image consultation.
With a 15 per cent annual growth, the beauty sector is turning into another huge money-maker after the boom in the real estate, auto, electronics and tourism sectors. Moreover, the revenue of the sector is expected to reach 176.2 billion yuan (US$21.3 billion) this year and double in the next five years.
From the perspective of cosmetics, a similar track is visible: The annual average spending of Chinese on cosmetics, in the early 1980s, was about one yuan (12 US cents), the figure rose to five yuan (60 US cents) in the early 1990s, and 25 yuan (US$3) at the end of 2000.
In big cities like Beijing and Shanghai, the annual average spending on cosmetics has reached 80-100 yuan (US$9.6-12), although still much lower than the figures for many developed countries, roughly US$35-70.
China is currently home to 1.54 million beauty parlors and nearly 3,800 cosmetic companies, and almost 8 million people are actually working in beauty-related businesses, plus another 4 million whose jobs are connected to the sector.
A survey of five major cities in China: Beijing, Shanghai, Guangzhou, Chengdu and Wuhan, shows that the most popular beauty items include SPAs, stone massages, Yoga, foot massages and nail treatments.
Despite the huge advances witnessed over the past two decades, "huge gaps still exist between China's beauty sector and its counterparts in developed countries,"

You May Also Find These Documents Helpful

  • Best Essays

    EGT1 Task 4 - China

    • 2785 Words
    • 80 Pages

    References: Brighter, Mr. Made In China.Com. 2011. http://cntruck.en.made-in-china.com/ (accessed December 12, 2011). China, Neso. Social Norms, Saving and Losing Face. October 4, 2010. http://www.nesochina.org/dutch-students/preparing-your-stay/social-norms (accessed December 11, 2011). Economy, Macau. "Macau 's Economy Grows 21.8 percent from January to September." Macau Hub Magazine on line. December 1, 2011. http://www.macauhub.com.mo/en/2011/12/01/macaus-economy-grows-21-8-pct-from-january-to-september/ (accessed December 11, 2011). Gao, Kane. "Public Relations and Strategic Communications." Illuminant A Source of Light. January 17, 2011. http://www.illuminantpartners.com/2011/01/17/color/ (accessed December 12, 2011). Intelligence, China Research. Research Report on China Truck Industry. April 12, 2011. http://marketinfoguide.com/2011/04/12/research-report-china-truck-industry-2011-2012/ (accessed December 12, 2011). King, Susan. "Facts About Chinese Business Attire." eHow Culture and Society. 1999. http://www.ehow.com/about_5040513_chinese-business-attire.html (accessed December 11, 2011). Lehman, Edward. "Media and Advertising." Lehman, Lee, & Xu. 1992. http://www.lehmanlaw.com/practices/media-and-advertising.html (accessed December 12, 2011). Ltd., Kwintessential. "Chinese Etiquette and Customs." Kwintessential. 2004. http://www.kwintessential.co.uk/resources/global-etiquette/china-country-profile.html (accessed December 13, 2011). Roberts, Kimberly. International Business Gift Giving Overview. 1998. http://www.cyborlink.com/besite/international_gift_giving.htm (accessed December 11, 2011).…

    • 2785 Words
    • 80 Pages
    Best Essays
  • Satisfactory Essays

    Jurlique Case Study1

    • 607 Words
    • 14 Pages

    Presence in mainland China Strong demand for local beauty products in China Domestic sales and Chinese sales abroad 10 Remaining in China will cost Jurlique some of its “hardcore” customers in its home market – will it matter? China’s Cosmetic and Toiletry market Australia’s Cosmetic and Toiletry market $4bn $25bn 2.4% 5-year CAGR 10%…

    • 607 Words
    • 14 Pages
    Satisfactory Essays
  • Powerful Essays

    Business Plan

    • 5059 Words
    • 21 Pages

    To become one of the leading beauty salons in Mongolian service industry, further to extend into several branches in other bigger cities such as Erdenet, Darkhan…

    • 5059 Words
    • 21 Pages
    Powerful Essays
  • Good Essays

    China represents 25% of the company sales (currently has 200.000 sales representatives or Beauty consultants in china. The company’s success in China has been attributed to the company’s message of female empowerment .helping women reach their full potential to find their inner beauty.…

    • 512 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Cosmetic industry, perfume and personal care products can trace back to 16h century, ancient Roman and ancient Egyptian spread balm on to their bodies and even on their weapons. It also lights up our colorful daily life According to the analysis report of Euromonitor International, the value of cosmetics industry in year 2007 climbed up to…

    • 2794 Words
    • 12 Pages
    Powerful Essays
  • Better Essays

    Over the last few years, China has emerged into the world market. While the retail sector has only existed since 1992, this now accounts for 20% of total sales in China. There has been significant growth in this sector since 2001, and it shows no signs of stopping. This is driven largely by the middle class, who has had an increase in numbers from 42 million in 2005 to an estimated 200 million in 2015, leading to predictions that the retail sector could be worth 2.4 trillion dollars. Some of these figures may be based on information from before the 2008 financial crisis; however there is still good reason to expect high growth from the Chinese Economy.…

    • 2190 Words
    • 9 Pages
    Better Essays
  • Powerful Essays

    The beauty industry helps people to improve their appearance. Nowadays, far more than cosmetics and skin care products, the beauty industry encompasses a wide range of products and services, and franchising plays a major part in bringing them to the consumer. (Franchise Help, 2012)…

    • 995 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Kumar, S. (2005). “Exploratory Analysis of Global Cosmetic Industry: major players, technology and market trends”. Technovation 25.…

    • 4860 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    Industry Analysis

    • 389 Words
    • 2 Pages

    The beauty industry, which includes salons, barber shops, nail salons and spas is the second largest retail sector in the United States, second only to restaurants. Worldwide it is a 150 billion dollar a year industry, half of which is generated solely in the United States. In 2012, there were an estimated 300,000 salons in the United States as well as 37,000 barber shops, 51000 nail salons and 14,500 spas. The industry employs on average about 1.5 million workers and professionals in personal appearance occupations and is noted as a predominantly small business centered sector with corporate interest being only 15% of annual revenue. The average salon has 5 stations and employs 3-4 full time professionals and 1-2 part time assistants.…

    • 389 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    The 17th century illustrated beauty standards that evolved with women’s physical characteristics, submissiveness, and timidity. In the early (21st century), Chinese women are feminine and proficient in skin care. There were four women in ancient China who were praised for their beauty. These beautiful women lived in four different dynasties. According to "China: Under the Hood: Bewitching-The Four Beauties of Ancient China" (2012), there were four women in ancient China who were praised for their beauty as stated, “Xi Shi (c. 7th to 6th century BC/Spring and Autumn Period), Wang Zhao Jun (c. 1st century BC, Western Han Dynasty), Diaochan (c. 3rd century, Late Eastern Han/Three Kingdoms period) and Yang Guifei (719–756, Tang Dynasty)” (2012, 1). Chinese women utilized traditional massage lotions during their skin care routines.…

    • 220 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Asian American Beauty

    • 1591 Words
    • 7 Pages

    Asia is a big continent but their preference in beauty characteristics is very much alike. Pale skin, big eyes, small features are the main points of what used to be expected in an Asian woman because of high social status. Although social status is not as important now, Asia still holds onto their standards of an idealistic woman and uses them as a basis of what being beautiful should mean. Asian beauty, like any other standards of beauty can be achieved through cosmetics. Products that can be used to help achieve a closer goal of an Asian’s ideal beauty have generated attention from the American market because of technological advances and marketing expansion.…

    • 1591 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    The Avon case presents the evolution of its endeavors in China during the 1990s. With a renewed strategy of aggressive expansion towards conquering the world market of beauty products and direct selling, Avon arrived to China in 1990, establishing its operations base in Guangzhou. Being the first direct selling company that entered the Chinese market, Avon faced several obstacles mostly in terms of selling the product, given that in the Asian Giant there was not usual to sell door to door to the clients and the use of make-up had previously been considered ‘bourgeois’, ostentatious and mostly, as luxury goods.…

    • 1004 Words
    • 5 Pages
    Good Essays
  • Good Essays

    boddy's essay

    • 862 Words
    • 3 Pages

    The beauty industry in Hong Kong has long been glutted with a myriad of beauty enterprises that claiming they are providing professional medical treatments which, in fact, involves high risks of medical technology.…

    • 862 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Hong Kong's cosmetic and toiletries market had an estimated value of $787 million in 2002. With little domestic production of cosmetics and toiletries, Hong Kong relies on imports from China, Japan, the United States, France, Singapore, Malaysia, and Taiwan. Industry sources expect import growth to continue in the coming years despite the economic slowdown in Hong Kong. The constant demand from mainland Chinese tourists will also drive the growth of imported cosmetics and toiletries.…

    • 1271 Words
    • 6 Pages
    Better Essays
  • Good Essays

    References: Born, P. (2005). New day dawning. Beauty Biz. May 1, 2005 p 26. Retrieved December 1, 2005 from: http://web5.infotrac.galegroup.com/itw/infomark/790/921/76606092w5/purl=rc1_ITOF_0_A132422602&dyn=8!xrn_3_0_A132422602?sw_aep=uphoenix…

    • 1032 Words
    • 5 Pages
    Good Essays