beauty product and behavior consumer behavior

Behavioural Aspect of Marketing

Examination on Motivational Behaviours
Of Beauty Products’ Consumers
And the Products’ Impacts on their Self-Concept

Student Number: 6387071 and 6218598.

Words Count: 4733.

Contents

ABSTRACT:

This research paper discuss about the beauty products consuming into two parts where consumers have different motivation to buying and using beauty products and how those products impact on their mood state. Phenomenology research method is used where the qualitative data is collected by using the phenomenological interviews and participant observation. The finding of the qualitative data indicates that a good physical appearance and enhancement of self-image in term of how people see and think about themselves as well as others’ judgement about their image is the main motivation for consumers to buy and consume beauty products; apart from that, there are several other interesting motivations other than self-image enhancement will be indicated. Furthermore, as physical appearance also plays a big part on affecting the self-esteems as well as self-confidence of the consumers, it creates certain impacts in term of encouraging people to engage with consuming various types of beauty products. The two parts are interconnecting to each other that can encourage and also discourage of beauty products consuming.

INTRODUCTION:

This paper is made to research about the beauty products (skincare, cosmetics, etc.) consuming phenomenon. This field of study is relevant to people, who interested in discovering the beauty products’ functional and emotional value, as well as who currently consuming and using those. As a result, the field of study in this topic is to indicate the motive behaviour of beauty products’ consumer and their impact of consumers’ self-concept.
While the ideal image of beauty has changed

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