Management 521/MBAY10K3R1
November 18, 2011
Abstract
Bed Bath and Beyond, Inc., (BBBY) and its subsidiaries are a chain of retail stores operating under the names Bed Bath and Beyond, Christmas Tree Shops, Harmon, Harmon Face Values, and buybuy BABY. The company focuses on home furnishings and domestic merchandise. The company sells a wide assortment of domestic merchandise. The Fortune 500 currently lists the company at 304.
Business Analysis Part I: Bed Bath and Beyond (BBBY)
Bed Bath & Beyond Incorporated is a specialty retail store with a wide assortment of domestic merchandise, home furnishings, health, and beauty care items. Leonard Feinstein and Warren Eisenberg founded Bed ‘n Bath in 1971 when the company opened a store in New Jersey and New York. They expanded to Connecticut and California by 1985. In 1985, Bed ‘n Bath introduced its superstore format and in 1987 changed its name to Bed Bath and Beyond to reflect their expanded product line. The stores design invites the customer to follow a path around the perimeter of the store. It does not permit for the quick trip to pick up an item without touring the entire store. The design not only controls the customer’s path but also offers an atmosphere of browsing. The company focused on expansion since 2002 through the acquisition of smaller specialty chain stores: Harmon, discount health and beauty shops; Christmas Tree Shops, and buybuy BABY. The "Bed, Bath And Beyond Report Inc. Reports Results For Fiscal Year Ended February 26, 2011" (April 6, 2011, p. 1) article indicates the company has a total of 1,139 stores, which includes 982 Bed Bath and Beyond locations, 66 Christmas Tree Shops, 45 buybuy BABY stores and 46 Harmon outlets. The Bed Bath and Beyond’s vision is to be the customer’s first choice for products and services in home furnishings (bed linens and window treatments); bath items; kitchen and