Bee Cheng Hiang
DASEIN DIPLOMA IN GRAPHIC DESIGN
INDIVIDUAL ASSIGNMENT 1
ASSIGNMENT TOPIC:
BEE CHENG HIANG
NAME: ONG YING NEE
CLASS: DGD 133 / 2-5
SUBJECT: MARKETING STUDIES
Executive Summary
Operation management (OM) is the set of activities that creates value in the form of goods and services by transforming inputs into outputs. These activities creating goods and services take place in all organizations, especially for manufacturing firms. It is important to a manager to understand to OM and apply to daily activities, therefore managers have to make sure that they understand entire production chain in order to transform the material to finish good and reach the consumer’s hand. In this report we have choosing Bee Cheng Hiang as our target company. Bee Cheng Hiang is a Singapore company and it expand their business to countries such as Malaysia, China, Hong Kong, Taiwan, Indonesia, South Korea and Philippines. Today Bee Cheng Hiang have more than 160 branches in South East Asia Pacific (beechenghiang, 2013). In this report, we are interview the manager of retail store at Jalan Sultan, Malaysia branches. During the interview, we also discuss about the manufacture of Bee Cheng Hiang that based in Johor.
History of Bak Kwa
Bak Kwa, which also known as “Rou Gan” is one of the Chinese traditional barbecued meat product similar to jerky and it is usually made from pork. In the early years, Bak Kwa means “dried meat” in Hokkien, and its origin came from the Fujian province in China (Ee Ling, G., 2010). To be more specific, Bak Kwa is known as a Hokkien famous delicacy, which usually prepared for Chinese New Year Celebration. Several decades later, there were many Chinese immigrants moved to the South East Asia region and they brought along the recipe (Ee Ling, G., 2010). Therefore Bak Kwa in this present day is becoming a very famous and popular local-made snack in many Asia countries especially Singapore and Malaysia.
Bak Kwa Making Process
The traditional method of
INDIVIDUAL ASSIGNMENT 1
ASSIGNMENT TOPIC:
BEE CHENG HIANG
NAME: ONG YING NEE
CLASS: DGD 133 / 2-5
SUBJECT: MARKETING STUDIES
Executive Summary
Operation management (OM) is the set of activities that creates value in the form of goods and services by transforming inputs into outputs. These activities creating goods and services take place in all organizations, especially for manufacturing firms. It is important to a manager to understand to OM and apply to daily activities, therefore managers have to make sure that they understand entire production chain in order to transform the material to finish good and reach the consumer’s hand. In this report we have choosing Bee Cheng Hiang as our target company. Bee Cheng Hiang is a Singapore company and it expand their business to countries such as Malaysia, China, Hong Kong, Taiwan, Indonesia, South Korea and Philippines. Today Bee Cheng Hiang have more than 160 branches in South East Asia Pacific (beechenghiang, 2013). In this report, we are interview the manager of retail store at Jalan Sultan, Malaysia branches. During the interview, we also discuss about the manufacture of Bee Cheng Hiang that based in Johor.
History of Bak Kwa
Bak Kwa, which also known as “Rou Gan” is one of the Chinese traditional barbecued meat product similar to jerky and it is usually made from pork. In the early years, Bak Kwa means “dried meat” in Hokkien, and its origin came from the Fujian province in China (Ee Ling, G., 2010). To be more specific, Bak Kwa is known as a Hokkien famous delicacy, which usually prepared for Chinese New Year Celebration. Several decades later, there were many Chinese immigrants moved to the South East Asia region and they brought along the recipe (Ee Ling, G., 2010). Therefore Bak Kwa in this present day is becoming a very famous and popular local-made snack in many Asia countries especially Singapore and Malaysia.
Bak Kwa Making Process
The traditional method of