Before It's Too Late Case Study

Before It’s Too Late

A Public Service Announcement presented to Ms. Ma Anna Corina Kagaoan
In Partial Fulfillment of the Requirements for the course Advertising (MKTN01B)

by: Jerika Klaren U. Junio

Bachelor of Science in Business Administration
Major in Marketing Management
Lyceum of the Philippines University-Laguna

July 2015
Table of Contents
“Before It’s Too Late”
A Public Service Announcement

Cover Page………………………………………………………………………………1

Table of Contents…………………………………………………………………..…...2

Introduction………………………………………………………………….………...3-4

Objectives………………………………………………………………………………..5

Rationale…………………………………………………………………………………6

Conclusion……………………………………………………………………………….7

Appendices………………………………………………………………………….…8-9

Reflections………………………………………………………………..………….9-10
Thanks to the growing popularity of social media such as Facebook, Twitter, Instagram and Tumblr, as well as the wide distribution of cell phones among the youth, bullying has reached to different forms and possibly even worsened over recent years. Several sad stories made local and even national news of children dealing with the hardships of dealing with cyber bullying.
Cyber bullying is bullying that takes place using electronic technology that includes devices and equipment such as cell phones, computers, and tablets as well as communication tools including social media sites, text messages, chat, and websites. Examples of cyber bullying include mean text messages or emails, rumors sent by email or posted on social networking sites, and embarrassing pictures, videos, websites, or fake profiles.
Cyber bullying is a form of bullying that has been taking place all over the world because of the development of technology and increased usage of social media networks. Something that has not really been established properly is the punishments and
I really don’t know anything about creating videos and video editing. It’s really hard for me to do this. From taking videos, up to video editing, the journey is hard but absolutely fun and exciting. Creating a storyline, editing videos, and paper works doing all at the same time is a very challenging task for me. Sleepless nights and skipped meals are nothing compared on the output I made. All the sacrifices already been paid off, at least 50 percent of it because I am proud that I made one public service announcement already. Creating my own storyline is my favorite part, I felt like I am real writer or author. I can create and make my own story based on what I imagine, everything depends on me. My creativity works in a way I didn’t expect. I was also be able to help and guide my other classmates on their