Preview

Behavior and Communication: Walt Disney Case Study

Good Essays
Open Document
Open Document
388 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Behavior and Communication: Walt Disney Case Study
Behavior and Communication
Walt Disney opened his company in the 1920’s. Mr. Disney grew his business in the beliefs that the Walt Disney Company would be the “world’s leading producer and provider of entertainment and information”. (About.com, 2011)
The culture of this organization follows those beliefs, being the world’s best. The executives and employees produce the quality movies that his company is best known for. Yet, Walt Disney is so much more than that. This company has powerful business strategies and practices that have withstood the changes of television and cinematography. Walt Disney has instilled excellence in its leadership, improving the teams within the company.
The communication that Walt Disney uses internally and externally plays a vital role in “coordinating a single voice” for the company. (Corporation, 2011) In using the concept of one voice communication, Disney can “implement strategies for sustaining a positive image”. (Corporation, 2011) Due to the fast-changing media, keeping everyone informed of the different changes and on the same page, so to speak, is important for the constant growth of the company.
Communication is important for this type of culture. Walt Disney must provide its customers with the information of how the company should provide its services to the public. When a company is as successful as Walt Disney and promises to provide quality information, communication between the employees and management is essential. Keeping communication lines open with the external entities, such as investors and potential customers or visitors, is done though media and other written materials.
The espoused values of the Walt Disney Company do align with the enacted values carried out by the employees. Walt Disney provides a “seamless magical experience” to their guests, as well as other services and consumer products. (Disney, 2008) The employees of Walt Disney provide the services to the public to fulfill the goals set forth


Cited: About.com. (2011). Retrieved October 10, 2011, from www.About.com: http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Walt-Disney-Mission-Statement.htm Corporation, D. (2011). Walt Disney Company. Retrieved October 10, 2011, from www.corporate.disney.go.com: http://corporate.disney.go.com/careers/corporateadministration.html#c Disney. (2008, March). Disney Institute. Retrieved October 10, 2011, from www.corporate.disney.go.com: http://corporate.disney.go.com/media/news/Fact_Institute.pdf
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Fin 370 Ethics and Compliance Paper
    • 1207 Words
    • 5 Pages

    Fin 370 Ethics and Compliance Paper

    “The mission of the Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world” (According to "Walt Disney Company Mission Statement" (2011)…

    • 1207 Words
    • 5 Pages
    Better Essays
    Read More
  • Better Essays

    Disney Enacted Values
    • 998 Words
    • 4 Pages

    Disney Enacted Values

    When Walt Disney started his company his goal was to “produce great visual entertainment” (Igner, 2008). An idea that quickly took off like a wild fire and grew into a dynasty. Disney still encompasses the visual media but also includes the additions of parks, resorts, consumer products, television stations, animation departments, and movie picture organizations. Each department has goals, missions, and values, but they strive for the same espoused values: “Innovation, Quality, Community, and Storytelling. Optimism, and Decency”. (Sklar) All these values are engrained into the employees by a university they created to teach each cast member (employee) who they are working for, why they are working there, what their goals should be, and how they should carry out their work. This paper will cover those espoused values that Disney strives to reach on a day-to-day, year-to-year, person-by-person basis; and also discuss the enacted values that take place in the magical Never Never Land.…

    • 998 Words
    • 4 Pages
    Better Essays
    Read More
  • Powerful Essays

    Ethics and Compliance for Disney
    • 1543 Words
    • 7 Pages

    Ethics and Compliance for Disney

    The Walt Disney Company is known far and wide as a major source of entertainment and the embodiment of family values. Throughout the years, Walt Disney studios have supplied millions with wholesome, child oriented entertainment with iconic characters such as Mickey Mouse, Snow White, and of course Alice in Wonderland. From humble beginnings, the Disney Company grew with leaps and bounds throughout the years to include numerous theme and amusement parks, movies, and production studios and the Disney stores. While the general management of the company has changes over the years; the core values of the company have remained the same, as Disney’s website says; “providing innovative, quality entertainment for all members of the family, across America and around the world.” A closer look at the Walt Disney Company will offer insight to the financial processes that have assisted the company to grow into the world renowned company that is known, loved, and respected.…

    • 1543 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Disney's Business Factors
    • 1286 Words
    • 6 Pages

    Disney's Business Factors

    The Disney Corporation is a leader in both the family entertainment and the movie media industries. They are internationally acclaimed for their amusement parks and resorts, media networks, studio entertainment, and interactive media (Bahera, 2012, para. 1). Through Walt Disney’s vision, drive, creativity, and passion, Disney has become one of the world’s most successful multi-media corporations. Disney established its core values from the beginning, and they are still lived today. Since Walt Disney’s departure in 1966, Disney has had several leaders, including the current CEO, Bob Iger, who have duplicated Walt’s style and have continued to make Disney the powerhouse entertainer it is today. There are four functions of management: planning, organizing, leading, and controlling. These four functions are affected by several internal and external factors, including globalization, technology, innovation, diversity, and ethics. Disney became the success it is today by successfully applying the four management functions and understanding the impact the internal and external factors have on each of them.…

    • 1286 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    COM530 Week 3 Disney Organizational Behavior Paper 1
    • 1513 Words
    • 5 Pages

    COM530 Week 3 Disney Organizational Behavior Paper 1

    The Walt Disney Company (WDC) became one of the most successful organizations through values supported by a strong sense of organizational commitment and communication. WDC’s organizational commitment is portrayed through the values of several contributing factors. In order to expand on the contributing factors, first, I will outline different leadership styles used by WDC and how the styles affect group communication. Second, I will exhibit an analysis of the different sources of power within the Walt Disney Company and how these sources affect group and organizational communication. Third, I will give a conspicuous demonstration of WDC’s organizational culture and identify motivational theories that would be effective within that culture, including an evaluation of the role of communication as an element of these theories. Last, I will describe the commitment of WDC’s workforce to the organization and its relationship to WDC’s communication.…

    • 1513 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    Walt Disney Mission Statement
    • 648 Words
    • 3 Pages

    Walt Disney Mission Statement

    Walt Disney Company is a well known for its products i.e the entertainment. One of their goal is to give the most memorable experience to their customers through their movies, consumer products and also their park and resorts. It is Walt Disney Company concerns to deliver a quality and good example to the viewers and users of their products in achieving their aim of giving positive effects to the world.…

    • 648 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Walt Disney Controversy
    • 613 Words
    • 3 Pages

    Walt Disney Controversy

    The development and marketing of products to minimize negative effect on physical environment and to improve it. Disney is a company that is about respect in every aspect, they require that every manufacture meet guidelines to ensure the business is operated in the most efficient and ethical way. Disney has a tremendous responsibility to give back to those who have helped it become what it is today. The Walt Disney Company focuses on the environment, community and labor standards while focusing on volunteerism It is the major to focus for them, offering free tickets to millions in exchange to volunteer service of an organization. It has five business segments; media networks, park and resorts, studio entertainment, consumer products and interactive…

    • 613 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    FIN 370's Strategic Initiative: The Walt Disney Company
    • 1754 Words
    • 8 Pages

    FIN 370's Strategic Initiative: The Walt Disney Company

    The Walt Disney Company is a global brand recognized throughout the world. As part of an Oligopoly market structure the Walt Disney Company works tirelessly to maintain its reputation, integrity, and social responsibility to the communities of the world through quality entertainment and communication tools for the entire family. According to Disney, “Disney’s performance in fiscal 2013 reflects the impact of the company’s acquisitions and capital investments and long-term strategy focused on exceptional creativity, innovative use of technology and global growth.” The Walt Disney Company’s plans are a part of the company’s goals which is to be the world’s leader in entertainment and communication. In order for the Walt Disney Company to keep its influence in the world of entertainment and communication, the Disney Company has continually used its revenues and profits to grow its brand name and products around the world by introducing the different cultures of the world in one location.…

    • 1754 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    Bus518
    • 686 Words
    • 2 Pages

    Bus518

    Walt Disney also had the wonderful ability to communicate his vision and inspire others to follow his dreams. He built good relationships with his employees and expected them to build good relationships with the customers. It is this component that drives the success…

    • 686 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Walt Disney Research Paper
    • 4185 Words
    • 17 Pages

    Walt Disney Research Paper

    For more than nine decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s, it has grown to become a global corporation.…

    • 4185 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Good Essays

    Alan Horn Characteristics
    • 650 Words
    • 3 Pages

    Alan Horn Characteristics

    His actions in the company speak volumes about what is important to him. Managing such a large organization requires a level of competence to create value for the organization. Also, he is in a position where a high degree of integrity is required. Through his actions, he improves Disney’s performance, which leads to building a stronger social recognition all around the world. Despite his reputation after being in charge of Time Brothers, Inc., as “too old, too out of touch” (Barnes, 2014). However, while at Disney Studios he proved them wrong. His own value system influenced Disney’s organization by increasing productivity and value. In financial terms, in 2014, Disney reported “$1.55 billion in profit for its last fiscal year, up from $661 million in 2013” (Barnes, 2014).…

    • 650 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Individual Behavior and Communication Paper
    • 820 Words
    • 4 Pages

    Individual Behavior and Communication Paper

    Walt Disney worked very hard to provide the community with an outstanding organization. Anyone who is affiliated with or working for the Disney organization is expected to maintain and be held accountable for the same high standards that Walt Disney founded his organization on. Disney provides quality entertainment for everyone. In order for visitors of the park to receive a memorable experience employees must undergo a vast amount of training. The Disney Company has created a culture in which their employees are valued as individuals and as part of a team. Disney believes you can have happy guests only if you have happy employees. (http://voices.yahoo.com/the-magic-disneys-organizational-behavior-concepts-550698.html). This is one example of organizational culture. Communication within an organization is the key to making any company successful. Disney believes that if the work environment is comfortable mployees will feel free to share their thoughts and ideas, and speak their mind. This is turn can lead…

    • 820 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Walt Disney Research Paper
    • 2044 Words
    • 9 Pages

    Walt Disney Research Paper

    Disney, uncontested, is the most famous and the most recognized name in the entertainment theme parks industry in the world. Walt Elisa Disney concept of self-contained work groups, dated back in the 1920's, was the start toward the beginning of a successful organization. Walt Elisa Disney’s concept toward its organizations’ behavior launched a trend that shaped the look of Walt Disney entertainment theme parks around the globe. The concept itself forces competing amusement parks to change its image in which, entertainment theme parks became a trend. A large part of Disney success is not losing its sense of purpose brought to life by its founder Walt Elisa Disney. In my research of Disney, I will show how a…

    • 2044 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    An Analysis Of Walt Disney's Amusement Corporation
    • 71 Words
    • 1 Page

    An Analysis Of Walt Disney's Amusement Corporation

    Walt Disney is a major amusement park conglomerate, understanding the dynamics of the business culture, economy, competition, information technology, and adhering to the social responsibility and ethical guidelines that are expected of the company to the stakeholders, along with regulatory forces. The goal of Walt Disney Corporations is to humbly embrace how the cultural differences in a society can be inclusive in working together for the common good of all…

    • 71 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Better Essays

    Business & Cultural Strategy of Walt Disney
    • 2961 Words
    • 12 Pages

    Business & Cultural Strategy of Walt Disney

    Social: The Walt Disney Company fostered the spirit of creativity, innovation and excellence that continues to underlie all of the company’s success. It believes that quality entertainment is for all members of the family across America and around the world. It gives a chance for the whole family to sit together and have a good time.…

    • 2961 Words
    • 12 Pages
    Better Essays
    Read More

Related Topics