1. Key Issues: What are the major problems described in the case?
a. Lack of respect and appreciation of employees and common workman from the CEO. His ego was too large. In turn this reciprocated a lack of respect for Lawerence. Without intention Lawerence led by example and employees did not appreciate their customers and treat them well.
b. Lawerence governed or led by fear rather than through proper motivation and leadership techniques. This caused employees to despise him and fear him, in turn there was not a healthy counter questioning and a healthy environment for others to make suggestions or present ideas.
c. There is a lack of organizational structure within Braniff, this leads to confusion of duties and empowers Lawerence to continue his manipulation and power driving of the executives and employees at Braniff.
2. Analysis: What are the causes of the problems you describe?
a. The cause of the problem is the mental mindset, the attitude and behavior that is hierarchal from the top down. This infectious thinking changed, altered and crippled the company; it all starts with Lawerence. A CEO sets the tone for the company, how they dress, behave, view the company and view people of the company. If there is a lack of appreciation, lack of trust and harsh criticisms that are not supportive or encouraging than it is unrealistic to expect those people who witness this to pass along a different way of doing things.
b. However, Lawerence is not completely to blame, the Board of Directors and the executive staff allowed Lawerence to treat people this way. The company lacked HR policies and procedures that prevent the behavior and actions that Lawerence made; if they did have these in place than they were uneffective because they were not upheld when they should have been.
3. Management Action: What course of action would you adopt if you were involved in this situation? How do you intend to