Beijing Sammies

Melissa F. Rusli – 2013-002-046
A. Dwi Winoto – 2013-002-050
Henny – 2013-002-060
Hariyanto Silalahi – 2013-002-072
Miarti – 2013-002-077

Enterpreneurship & Innovation Mgmt / 1st semester / Feb 2014

BEIJING SAMMIES’ CASE

BACKGROUND

Enterpreneurship & Innovation Mgmt /
1st semester / Feb 2014

End of
1997
• Re-open café in
1997
BLCU
• Open 1st w/o cafe with busines a Chinese s partner partner

1998 - 2001
• Corporate
1998
delivery & online • Open a order centralize d kitchen • Reward
Program
• Look for investors • Charity
Sponsorshi
p
• Open 3 new cafés and 1 kiosk 2012
• Revenue has increase d by
54%

OPPORTUNITY RECOGNITION &
OPPORTUNITY ASSESSMENT PLAN
The key to successful domestic and international enterpreneurship is to develop an idea that has a market with a need for the product or service idea conceived. 

Opportunity assessment ≠ business plan
 Shorter
 Focuses

on the opportunities
 Has no computer-based spreadsheet
 Is the basis for making decision

Enterpreneurship & Innovation Mgmt /
1st semester / Feb 2014



4 SECTIONS IN OPPORTUNITY
ASSESSMENT
1.

3.

4.

Enterpreneurship & Innovation Mgmt /
1st semester / Feb 2014

2.

Develops the product/service idea, analyzes the competitive products and companies, and identifies the uniqueness of the idea in terms of its unique selling propositions.
Focuses on the market – its size, trend, characteristics and growth rate.
The enterpreneur and the management team’s background, education, skills and experience. Develops a timeline and translate the idea into a viable business entity.

ENTERPRENURIAL PARTNERING
Advantages of Having Local Partner

Enterpreneurship & Innovation Mgmt /
1st semester / Feb 2014

STRATEGIES
Centralized
Kitchen

All Day
Operating
Hours

“Ordering
Tips”

Service
Oriented
Approach

Corporate
Clients
Delivery

Online Order with Flexible
Payment
Options

Reward
Program

Sponsor
Charities

Cut Prices by
50% for the first 3 months

Enterpreneurship & Innovation Mgmt /
1st